PRSA Dallas

Welcome to our new website! PRSA Dallas is the top-tier, professional public relations and communications organization in Dallas. Serving more than 300 public relations practitioners in North Texas, the chapter is comprised of unparalleled public relations and communications talent who impact all facets of the business-to-consumer and business-to-business markets in the North Texas region. We are agency leaders, corporate communication practitioners, crisis communication experts, investor relations executives, strategic counselors to the C-suite, media relations and social media gurus, freelancers, “wordsmith” pros and so much more.

We strive to increase and develop the knowledge, skill set and abilities of our members, honing their potential for leadership. PRSA Dallas members leverage the power of professional networking, educational programs and partnerships to open doors in their own career paths and gain a seat at the table as a trusted advisor. Join today!

Thanks to all the members and industry colleagues who submitted entries into the 2014 Pegasus Awards competition. 

The 2014 submission period has ended. Please check back in Summer 2015 for the Call for Entries.

To order extra awards, please click here.

If you have any questions, please contact Jamaison Schuler at .

We thank our 2014 Pegasus Awards sponsors for their generous support::  Promotional Sponsor, PR Newswire and Luncheon Sponsor, Ketchum PR.



Member Spotlight

Valerie Gonzales Stokes
Public affairs specialist, Rent-A-Center
Five years in PR

1. What made you decide to get into PR? In college, I started out as a broadcast journalism major. After a short stint as a news reporter for a local station in Denton, I realized it wasn’t my niche. So I went back to the drawing board and took a hard look at my skills and passions to find something that was more suited for me. I’ve always been a relationship builder and keenly understand how implementing effective communication strategies positively impacts brands, so PR was just a natural fit. Both during and after college, I worked in nonprofit before making the leap to the corporate side.

2.  Who (or what) introduced you to PRSA Dallas and how long have you been a part of the chapter?
I’d always known about PRSA but never got around to joining until last year. I attended the Communications Summit, did some fabulous networking with some great PR folks, and from there I was sold! I immediately became a member and quickly became involved with the leadership board. I’ve been a member for a little over a year now, and it’s been a great experience. I especially love serving on the leadership board. Both of these opportunities have allowed me to grow my skills and develop relationships with some phenomenal PR pros

3. What career would you have if you weren't working in PR?
If I didn’t work in PR, I would love to own my own doggy daycare. I think that getting to spend my day hanging out with a bunch of fur balls would be amazing. I do manage to get my fur ball fix by caring for my two crazy pups and volunteering with Habitat 4 Paws, an animal rescue in the Frisco area.
Any hobbies or quirks to confess? I love to make homemade dog treats for my furry kiddos. Yup, I’m THAT kind of pet parent. And I’ll gladly share my baking creations with anyone who has a dog (or two or more!) at home. Aside from that, I’m addicted to boot camp and yoga. I make it a point to work out 3-5 times a week, depending on my work schedule.

4. What is the most important thing you have learned in your current position?
Having worked in nonprofit prior to the corporate side, it was an interesting transition for me to make. While there are of course similarities and many of my skills proved to be transferrable, there was also a learning curve. In nonprofit, I was used to sharing an idea and immediately working to bring it to life. There wasn’t much “red tape” to work around, and I could generally get my idea up and running fairly quickly. On the flipside, working in a corporate setting requires a great deal more patience and a greater turnaround time. Great ideas can turn into great projects and successes, but it tends to take time. Approval processes take longer and more people are generally involved in the decision-making process. So the most important thing I’ve learned in my current position is patience.