PRSA Dallas

PRSA Dallas is the top-tier, professional public relations and communications organization in Dallas. Serving more than 300 public relations practitioners in North Texas, the chapter is comprised of unparalleled public relations and communications talent who impact all facets of the business-to-consumer and business-to-business markets in the North Texas region. We are agency leaders, corporate communication practitioners, crisis communication experts, investor relations executives, strategic counselors to the C-suite, media relations and social media gurus, freelancers, “wordsmith” pros and so much more.

We strive to increase and develop the knowledge, skill set and abilities of our members, honing their potential for leadership. PRSA Dallas members leverage the power of professional networking, educational programs and partnerships to open doors in their own career paths and gain a seat at the table as a trusted advisor. Join today!

The Time to Enter the PRSA Dallas Pegasus Awards is NOW!

The Pegasus Awards recognize the most outstanding public relations and strategic communications efforts in the Dallas area. Members, non-members and students are invited to submit entries. The deadlines are approaching, so act quickly!

2016 Details:
Window of eligibility: 12 months – July 1, 2015 to June 30, 2016
Early bird deadline (members only): 5 p.m. Central, July 18, 2016
Final deadline: 5 p.m. Central, August 1, 2016
Awards announcement: October 7, 2016

Awards contact: Dustin Cox, or Katie Whitton,
For entry forms, click here.


Volunteers Needed!

PRSA Dallas is hosting its 2nd annual Nonprofit PR Workshop, offered at no cost to nonprofits, on Friday, July 29, from 8 a.m. to noon at the Federal Reserve Bank of Dallas. This half-day event provides PRSA members a chance to give back to the community by lending their time and expertise to deserving local causes.

The PRSA Dallas volunteer service committee is looking for approximately 10-15 volunteers to lend their time to assist with registration/check-in, and help greet and guide guests to the venue space upon arrival. Volunteers are not required to stay the whole time, and shifts can be created based on schedule availability. PRSA members, NuPros and PRSSA students are encouraged to get involved. Those interested can contact Brooke Traister at for more information.

Member Spotlight

Kara Schectman, Young Presidents' Organization (YPO) network manager

1.  Who (or what) introduced you to PRSA Dallas and how long have you been a part of the chapter?
Working for Young Presidents’ Organization, an association for chief executives and business leaders, we’re always encouraged to seek out professional development opportunities. With my background in journalism and as an Associated Press award-winning writer, joining PRSA is something that’s always interested me. PRSA member and APR, Dawn Jantsch, encouraged me to join PRSA Dallas, and I’ve been a proud member since 2013.

2.  What is one piece of advice you would give new PRSA Dallas members and prospective members?
The best thing to do is just go to a lunch and meet people. At my first lunch, I didn’t know anyone, but I happened to sit next to Amanda Lam who asked me if I would be interested in getting more involved. That connection has led to me currently serving as PRSA Dallas Programs Chair. You never know who you are going to meet so always be open to new opportunities.

3.  Any hobbies or quirks to confess?
If I’m not working, I’m usually in water. I am a three-time All American swimmer, and I earned a full swimming scholarship to attend the University of North Texas where I was a four-year letter winner and captain. I’ve recently taken up paddle boarding and rowing, and I can’t wait for the weather to warm up so I can traverse the treacherous waters of White Rock Lake again.

4.  What is on your coffee table?
A beautiful display of fresh flowers from my husband, Kate Spade’s All in Good Taste, which is filled with party planning how-tos, personal essays, anecdotes, recipes and a liberal dash of style. It’s the perfect gift for a hostess, which to be expected from the programs chair. Maybe an unexpected item is the book Love Letters of Great Men. Although my favorite love letter in the book happens to come from a woman: Elizabeth Barrett Browning.

5.  What is your favorite hole-in-the-wall restaurant?
Growing up in a small town outside of Houston, most famous for Lyle Lovett (my favorite musician), we literally ate farm-to-table food. And the closest I can get to that here is Kozy Kitchen on McKinney Avenue. Best brunch in town, and, bonus, you can get everything on the menu gluten free!