PRSA Dallas

Welcome to our new website! PRSA Dallas is the top-tier, professional public relations and communications organization in Dallas. Serving more than 300 public relations practitioners in North Texas, the chapter is comprised of unparalleled public relations and communications talent who impact all facets of the business-to-consumer and business-to-business markets in the North Texas region. We are agency leaders, corporate communication practitioners, crisis communication experts, investor relations executives, strategic counselors to the C-suite, media relations and social media gurus, freelancers, “wordsmith” pros and so much more.

We strive to increase and develop the knowledge, skill set and abilities of our members, honing their potential for leadership. PRSA Dallas members leverage the power of professional networking, educational programs and partnerships to open doors in their own career paths and gain a seat at the table as a trusted advisor. Join today!

Member Spotlight


Bernadette Adams Davis, APR

Bernadette Adams Davis, APR, moved to the Dallas area from Orlando, Fla., where she was a senior manager of external communication at Walt Disney World Resort. She is now a communications consultant and supports clients with editing, speechwriting, media strategy and employee communications needs. Contact her at or on Twitter at @bernadettedavis.

 1.  What was the first PR job or client account you ever worked on?
The first account I worked on was promoting tourism for Seminole County, Fla. The area is just north of Orlando and is known for the charm of its small towns and outdoor experiences. It was a fun account that included planning media visits and accompanying media on horseback, airboat rides and canoe trips. Once, for a trade show, I was able to hold a young alligator. Key lesson: The tail is stronger than it looks.

2.   What do you value the most about being part of PRSA Dallas and/or how has it helped you in your career path?
While I’m new to the Dallas chapter, I’ve been an active member of PRSA in the Orlando chapter. Being part of PRSA has helped me meet new colleagues, expand my knowledge of strategies and tactics and achieve goals, including earning my APR last year. I’ve been able to take what I hear at PRSA programs and use them in my work. PRSA continues to be an opportunity for me to learn and grow as a communications professional.

3.   Any hobbies or quirks to confess?
I’m a new runner and sometimes obsess over my modest mileage goals. And I have too many books, a fact that was very clear when we unpacked boxes and boxes of them.

4.   If you could go anywhere tomorrow, where would you go?
I would go to France. After studying French for 10 years as a child, I spent three months in France in 1998 with my husband. We were in Paris briefly, then in Clermont-Ferrand and the country and the people were wonderful. Our experiences there fulfilled my childhood dreams of visiting France and convinced me we could easily make it home.

5.   What career would you have if you weren't working in PR?
If I weren’t working in PR, I’d still be a journalist. While it has been a very challenging time for the industry, I think the opportunities for digital reporting and storytelling are exciting.