PRSA Dallas

Welcome to our new website! PRSA Dallas is the top-tier, professional public relations and communications organization in Dallas. Serving more than 300 public relations practitioners in North Texas, the chapter is comprised of unparalleled public relations and communications talent who impact all facets of the business-to-consumer and business-to-business markets in the North Texas region. We are agency leaders, corporate communication practitioners, crisis communication experts, investor relations executives, strategic counselors to the C-suite, media relations and social media gurus, freelancers, “wordsmith” pros and so much more.

We strive to increase and develop the knowledge, skill set and abilities of our members, honing their potential for leadership. PRSA Dallas members leverage the power of professional networking, educational programs and partnerships to open doors in their own career paths and gain a seat at the table as a trusted advisor. Join today!

The Pegasus Awards recognize the most outstanding public relations and strategic communications efforts in the Dallas area. Members, non-members and students are invited to submit entries. The deadlines are approaching, so act quickly!

2014 Details:
Window of eligibility: 12 months – July 1, 2013 to June 30, 2014

Early bird deadline: 5 p.m. Central, August 1, 2014
Final deadline: 5 p.m. Central, August 22, 2014

Awards luncheon: November 9, 2014

Awards contact: Lisa Vasquez, APR,

Call For Entries
Entry Form

For more information click  here.

We thank our 2014 Pegasus Awards sponsors for their generous support::  Promotional Sponsor, PR Newswire and Luncheon Sponsor, Ketchum PR.



Member Spotlight

The Five: a Q&A spotlight on a member

Mark Brinkerhoff, brand communications consultant, founder/president, Think Brink Communications

1. What made you decide to get into PR?
I was a communications major in college (print journalism emphasis) and always had a knack for writing, which, incidentally, was on the proverbial wall when I graduated in terms of career opportunities in journalism. I had taken courses in public relations, however, and appreciated the more business-oriented aspects of communications, which is why I segued to PR post-graduation.

2. What is the first PR job or client account you ever worked on?
I began my career in PR at a boutique agency in Colleyville, Texas, called Hill & Company. My first and, to this day, one of my favorite PR clients was Arlington-based Doskocil Manufacturing, specifically its Petmate brand. Representing a brand in a passion category like pets was definitely an education, as was working alongside dog lovers and cat lovers at events and in the media. (Scoring a lifestyle feature with Kirsten Dunst holding a portable Pet Porter didn't hurt either.)

3. What is on your coffee table?
Two coffee table books: Vanity Fair's "Hollywood Retrospective" and "Decades: A Century of Fashion" by Cameron Silver. Both are delightfully weighty, literally and figuratively.  
4. What is your favorite hole-in-the-wall restaurant? (Don't forget to tell us where it is located.) It's all about the BYOB for me. My top two in Dallas are probably Thai Thai on Lower Greenville and Franki's (Italian) on Marsh and Forest. They treat me and mine like family and never hustle us out the door.

5. Who is your role model?
My role model is less one person than many, innovators who remain anonymous. The wonderful board game, Past Lives, sums it up best: "You were born before recorded history, and will be born again tomorrow. Because of your work, the pyramids were raised in Egypt, the great Cathedrals of Chartres and Rheims were built, and most of the great scientific achievements were made... You created the wheel, discovered fire, painted the caves at Lascaux, and sculpted most of the world's treasured marble, terra cotta, and limestone figures. Your music is still being played today. Even though no one knows who you are, and never will, your achievements are greater than any one individual's. For you are the Common Man, the Common Woman, the one who sat at the edge of the river of world history, watching t he turbulence in the rapids from afar."



L to R:   Blake Lewis, APR, Fellow PRSA;  2014 chapter president Leah Ekmark Williams;  speaker David Chamberlain, Edelman