PRSA Dallas

Welcome to our new website! PRSA Dallas is the top-tier, professional public relations and communications organization in Dallas. Serving more than 300 public relations practitioners in North Texas, the chapter is comprised of unparalleled public relations and communications talent who impact all facets of the business-to-consumer and business-to-business markets in the North Texas region. We are agency leaders, corporate communication practitioners, crisis communication experts, investor relations executives, strategic counselors to the C-suite, media relations and social media gurus, freelancers, “wordsmith” pros and so much more.

We strive to increase and develop the knowledge, skill set and abilities of our members, honing their potential for leadership. PRSA Dallas members leverage the power of professional networking, educational programs and partnerships to open doors in their own career paths and gain a seat at the table as a trusted advisor. Join today!

Member Spotlight

Nicole Bernard, corporate media relations program manager at Texas Instruments, assistant treasurer for PRSA Dallas.PRSA Dallas Member since 2013.

1.  What made you decide to get into PR? While I have always had a passion for brand and reputation management, I’ve actually had a relatively non-traditional route into public relations. At the University of Texas at Austin, I studied Advertising, and when I began my career at Texas Instruments in Corporate Communications, much of my work related to coordinating promotions through our digital and social media properties. I first became interested in public relations when I began managing our spokesperson training program, which introduced me to corporate storytelling through traditional media. Since then, my work has evolved into management of our crisis communications and corporate media relations programs.

2.  What do you value the most about being part of PRSA Dallas and/or how has it helped you in your career path? Beyond the ability to meet talented professionals in my local Dallas chapter, one of the things that I’ve valued most about my time in PRSA is the access to online and in-person trainings and conventions. These programs have helped me to continually develop and learn in my career and meet amazing professionals from around the world.

3.  What is one piece of advice you would give new PRSA Dallas members and prospective members? Get involved today! One of the best ways to get the most out of your membership, meet talented and experienced professionals and hone a new skillset is not only to attend the monthly meetings and lunches, but to also to join a committee or seek a leadership position within the organization. In the past two years, I’ve had the honor of serving both on the social media committee and as assistant treasurer, and I can confidently say that if you’re interested in doing more, there’s no reason to wait! Jump right in with both feet.

4.  What is on your coffee table? Outside of media relations, I have a passion for creating and learning about art. On a recent trip to Toronto, I was lucky enough to visit a traveling exhibit of the works of Jean-Michel Basquiat, a prominent painter and graffiti artist, at the Art Gallery of Ontario and snag a book of pieces from the show. His work was truly transformative of the art scene in New York City in the 1980s because of its ability to challenge people’s perceptions and start dialogs about tough issues. The book happily sits on my coffee table, and each time I see it, it reminds me to unapologetically challenge the status quo in my work, life and art.

 5.  What career would you have if you weren't working in PR? As I’ve mentioned before, creativity is an important part of my life, and if it wasn’t for my love of writing, I would have pursued a career in fine and graphic arts. Rather than dividing out that passion by deciding between one or the other, I feel very fortunate in the fact that both my career today and my artistic hobbies allow me to be creative in different and complementary ways.



PR Principles Propel Attendees to Leadership
Left to right: Roslyn Dawson Thompson and Laura Moore