The Time to Enter the PRSA Dallas Pegasus Awards is NOW!

The Pegasus Awards recognize the most outstanding public relations and strategic communications efforts in the Dallas area. Members, non-members and students are invited to submit entries. The deadlines are approaching, so act quickly!

Window of eligibility: 12 months – July 1, 2014 to June 30, 2015 

Early Bird Deadline (members only):  5 p.m, Friday, July 17, 2015  
Final Deadline: 5 p.m., Monday, August 3, 2015
Winners will receive one trophy per winning entry with an opportunity to purchase additional trophies in November.

Save the date!
Awards luncheon will be held in conjunction with the
Communications Summit on October 23, 2015.

Questions? Contact Lisa Vasquez, APR, at or 972-758-3894.


Special thanks to 2015 Pegasus Awards Luncheon Sponsor:



PRSA Dallas

Welcome to our new website! PRSA Dallas is the top-tier, professional public relations and communications organization in Dallas. Serving more than 300 public relations practitioners in North Texas, the chapter is comprised of unparalleled public relations and communications talent who impact all facets of the business-to-consumer and business-to-business markets in the North Texas region. We are agency leaders, corporate communication practitioners, crisis communication experts, investor relations executives, strategic counselors to the C-suite, media relations and social media gurus, freelancers, “wordsmith” pros and so much more.

We strive to increase and develop the knowledge, skill set and abilities of our members, honing their potential for leadership. PRSA Dallas members leverage the power of professional networking, educational programs and partnerships to open doors in their own career paths and gain a seat at the table as a trusted advisor. Join today!

Member Spotlight

Laura Moore, president, LKTM Consulting Group

1. What made you decide to get into PR? I began my career as a journalist for a financial planning magazine. I worked extensively with PR teams to get story clearance and gain access to interview subjects. I discovered pretty quickly that the PR teams were helping to craft the message and I was simply asking questions. It seemed much more interesting to be on the PR side of the equation, so I moved into PR with my next career move.

2. Who (or what) introduced you to PRSA Dallas and how long have you been a part of the chapter? I was a member of PRSSA when I was a student at Texas A&M – Commerce. I attended Dallas and Houston PRSA meetings as a student and was impressed with the camaraderie among members. I recently renewed my membership to PRSA after taking a hiatus to be involved with the Arthur W. Page Society. I am rekindling relationships and making new friends on the local level, which is great.

3. What is one piece of advice you would give new PRSA Dallas members and prospective members? Get involved. There are plenty of opportunities to serve on or lead a committee. It’s a great way to meet new people and keep abreast of the PR scene in Dallas.

4. What is your favorite hole-in-the-wall restaurant? (Don't forget to tell us where it is located.) I don’t know that I would call it a hole-in-the-wall ,but one of my favorite Tex-Mex fixes is Tupinamba Café located at Central Expressway and Walnut Hill Lane. My husband and I have been going there for decades, first when it was across from Bachman Lake, then when it moved to Inwood Road near the Galleria.Earlier this year the restaurant moved to its new location. We dined there on the last night of operation at Inwood and the first night it opened at the new Central Expressway location. Beware – owner Eddie Dominguez is a huge Aggie.

5. Who is your role model? My mother was my role model. She was a single parent who put herself through college while working full-time and raising two kids. It’s hard enough to be a single parent, or to attend college, or to raise two kids. She had an incredible work ethic that made a huge difference in my life. 





PR Principles Propel Attendees to Leadership
Left to right: Roslyn Dawson Thompson and Laura Moore