PRSA Dallas Pegasus Awards Recognize Communications Excellence







PRSA DALLAS ANNOUNCES 2016 PEGASUS AWARD WINNERS HONORING EXCELLENCE IN PUBLIC RELATIONS

The Dallas chapter of Public Relations Society of America (PRSA) announced the winners of the 2016 Pegasus Awards, which recognize the most outstanding public relations and strategic communications efforts by Dallas area public relations professionals.

Winners were announced at a luncheon presentation during the annual PRSA Dallas Communications UnSummit, which drew nearly 200 public relations and communications professionals for a full day of speakers with leading industry experts.

Highest honors and Best of Show awards went to 7-Eleven with Ketchum in the Programs division for Wiener Wars: 7-Eleven Takes Big Bite Out of Rival’s News, and to DoubleTree by Hilton in the Projects division for DoubleTree by Hilton Launches “Nice Travels” Movement. The Best of Show awards recognize the two most outstanding entries in the Programs and Projects categories for their creativity and effectiveness in achieving goals and objectives.

Pegasus Awards were also given in six categories of the Programs division, represented by multi-faceted campaigns that used several strategies and tactics to reach an objective. The winners were:

Community Relations
Pegasus Award: Fluor
Award of Honor: Southwest Transplant Alliance
Award of Honor: TrizCom with Heroes for Children

Events and Observances
Pegasus Award: Fluor
Award of Honor: Denton County Transportation Authority
Award of Honor: Mary Kay
Award of Honor: Dallas Area Rapid Transit (DART)

Internal Communications
Pegasus Award: Dean Foods Company
Award of Honor: Allstate
Award of Honor: Aviall: A Boeing Company
Award of Honor: Children’s Health

Marketing Communications, Business-to-Business
Pegasus Award: Ketchum
Award of Honor: TrizCom Public Relations

Marketing Communications, Consumer
Pegasus Award: 7-Eleven with Ketchum
Award of Honor: Denton County Transportation Authority (DCTA)

Risky Business
Pegasus Awards: 7-Eleven with Ketchum
Award of Honor: Dean Foods Company
Award of Honor: Solis Mammography with TrizCom Public Relations
Award of Honor: North Texas Tollway Authority (NTTA)

Winners were also announced in seven categories of the Projects division, which included entries representing a single tactic developed as part of a comprehensive campaign. The following awards were announced:

Media Relations, Associations, Government or Non-profit
Pegasus Award: Children’s Health
Award of Honor: Hill + Knowlton Strategies

Media Relations, Consumer
Pegasus Award: DoubleTree by Hilton
Award of Honor: 70kft
Award of Honor: Scottish Rite Hospital for Children

Social Media
Pegasus Award: DoubleTree by Hilton
Award of Honor: HomeTeam Pest Defense with QMobius
Award of Honor: Tetra Pak with Golin

Brochure
Pegasus Award: BaylorScott&White Health with QMobius

Newsletter/Magazine
Pegasus Award: Chili’s
Award of Honor: Allstate

Video
Pegasus Award: Scottish Rite Hospital for Children
Award of Honor: Fluor
Award of Honor: Buckner International

Wildcard
Pegasus Award: Buckner International
Award of Honor: Aero Kinetics with Shorey Public Relations
Award of Honor: North Texas Tollway Authority with HNTB
Award of Honor: HMS

 


Awards contact:
  Dustin Cox, dustin_cox@deanfoods.com or Katie Whitton, kwhitton@organ.org

About the Pegasus Awards: The Pegasus Awards from PRSA-Dallas recognize the most outstanding public relations and strategic communications efforts in the Dallas area and provide a constructive critique by an independent panel of judges for each entry.
The Pegasus Award is named after the iconic red Pegasus in downtown Dallas. It serves as a symbol of public relations excellence in Dallas and North Texas.


 

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