Meeting/Event Information

PRSA Dallas September Luncheon

September 14, 2017
11:30 AM - 1:00 PM

Seasons 52 at NorthPark Center
8687 N Central Expressway Suit
Dallas, TX 7522
Venue Website

What Do You - and What Should You - Know About Instagram Stories, Micro-influencers, VR & Other Digital Trends?

Ketchum’s Jim Lin, Digital Marketing Guru, breaks through the hype and shares what you really should know to maximize your impact with emerging trends, platforms and technologies

Livestreaming, AI-driven social listening, social stories, micro-influencers - we all know they're out there, and may even dabble in some, but are we using them effectively for our business and clients? Are we even keeping pace with what’s out there?

If you're like most of us, probably not.

That's where Jim Lin, SVP of Digital Strategy and one of the top-ranked dad bloggers comes in.

On September 14, Jim Lin will deliver a digital PR reality check exploring what you should know, should do and should not do in the ever-changing world of digital communications.

Topics include:

  • The onset of Instagram, Facebook and Snapchat stories in the communications space
  • Live streaming tips and tactics
  • Advancements in social listening
  • Micro-influencer campaigns, how to keep authenticity while yielding results
  • Chat bots and other internet-roaming vehicles
  • And so much more!

The time is now to keep up to speed on trends and topics that shape our industry and innovate each of our practices to maximize our ability to execute effective public relations in the digital age.

Jim Lin
Jim's background encompasses over 19 years of digital marketing, public relations, and business development experience in B2B, government, ecommerce and consumer environments. Since joining Ketchum in 2012, Jim has provided both strategic guidance and creative planning for clients including 7-Eleven, IBM, Kikkoman and Frito Lay in the ever-evolving realm of digital platforms, social influencers and content. His specialty is bringing brand experiences to life by converging these elements to spark conversation that builds engagement and ultimately drives action.

Jim is also the blogger behind the ever popular, honored by Disney’s as funniest dad blog and recently added to their Parent Blog Hall of Fame. As an online influencer, Jim has worked with numerous consumer brands on content partnerships and ambassadorships. He is also an active speaker in conference circles, having spoken about the intersection of brands, influencers and social media at BlogHer, Dad 2.0, PR Newswire, CMO Club, American Marketing Association, PRSA, PR Week and the NFL Players Association events. A native Bostonian, Jim holds a BA degree in psychology from Harvard University.

Thursday, Sept. 14, 2017
11:30 am – 1 pm

Seasons 52 Restaurant
North Park Center
8687 N Central Expy B307, Dallas, TX 75225

$38 Early Bird PRSA member price prepaid online by Monday, Sept. 11 at 5pm
$53 Early Bird non-member price prepaid online by Monday, Sept. 11 at 5pm
$25 Student fee prepaid online

Note:  Cancellations are due by 5 p.m. on Monday, Sept. 11, 2017.  If you need to cancel, contact Liz Kennedy at  No refunds will be made after this date. No-shows will be billed.

Substitutions must be made in writing to Liz Kennedy at by noon on Tuesday, Sept. 12, 2017.

Thank you to our sponsor!







$38.00 PRSA Dallas Member Price
$48.00 after 05:00 pm September 11

$53.00 Non-member Price
$63.00 after 05:00 pm September 11

$25.00 Student Price