Meeting/Event Information

2nd Annual PRSA Dallas UnSummit: PR Deconstructed

October 27, 2017
8:00 AM - 2:00 PM

Gilley's Dallas
1135 S Lamar Street
Dallas, TX 75215
Venue Website

Presented by

 

2nd Annual PRSA Dallas UnSummit: PR Deconstructed
October 27, 2017
8am – 2:00pm

Followed by the Pegasus Awards Luncheon sponsored by

 
Back by popular demand, this half-day UNsummit (aka not your typical conference) of high-energy, mind-stretching, 7-minute talks will once again be the can’t-miss event for PR and marketing professionals across DFW this Fall.

The UnSummit, hosted at Gilley’s in downtown Dallas, will be kicked off by Dallas Morning News Editor Mike Wilson, followed by a long list of thought leaders – from Sarah Beddoe, CMO of Taco Bueno to the Lincoln Stephens, officer/co-founder of the acclaimed Marcus Graham Project to Cydney Roach, EVP of Employee Engagement for Edelman U.S.

Join us for a day of dynamic speakers who will champion ideas that will elevate your thinking and enhance your skills and knowledge.

This year’s “Talk Track” themes: Big Idea Thinking, Diving Deep Into Digital Communications, and Engaging, Persuading & Moving the Needle.

Mike Wilson // Dallas Morning News Editor
Kickoff Speaker

Mike Wilson has been editor of the Dallas Morning News since February 2015. Under his leadership, the newspaper won an Edward R. Murrow Award and was a finalist for the Pulitzer Prize for its coverage of the July 7, 2016 police shootings in Dallas


Track One: Big Idea Thinking

  • Mike Wilson – Editor, Dallas Morning News (The Quest for Good Information)
  • Robby Wells- i am OTHER (POV or DIE)
  • Gillian Friedman - Director of SOLUNA Projects, Dallas Symphony Orchestra (SOLUNA: A New Festival for Dallas)
  • Steve Lee - Professor of Practice, Southern Methodist University (Shhhh!)
  • Carolyn Covey Morris - Founder and President, QMobius (Your Mental Game and How to Win It)
  • Lincoln Stephens - CEO, Marcus Graham Project (Boomerang Effect: How a Movie Can Inspire a Movement)


Track Two: Diving Deep Into Digital Communication

  • Sarah Beddoe - Chief Marketing Officer, Taco Bueno (Getting Players to Play for You – Celebrity Endorsements in Real-Time)
  • Kristen Holland Shear - Assistant Director of Digital and Social Media, UT Southwestern Medical Center (Deconstructing Science)
  • Rachel Pinn - Freelance Copywriter, Content Creator, Creative Strategist and Food Writer (Food As Love Language)
  • Taylor L. Cole - Head of Communications, Expedia Inc. (Get Your Edge with Data Insights)
  • Jeff Beringer - Global Head of Digital, GOLIN (Communication in the New World of Work)


Track Three: Engaging, Persuading & Moving the Needle

  • Cydney Roach - Executive Vice President, U.S. Practice Lead, Employee Engagement, Edelman (Echo Chamber: The Shifting Dynamic of Trust in Media)
  • John Millea - Principal and Founder, The Leadership Ring (Culture and Strategy Eating Breakfast Together)
  • Marlene Neill - Assistant Professor, Baylor University (How to Speak Up and Keep Your Job)
  • Graeme Trayner - Managing Director of Insights, The Glover Park Group (Why Values Matter: Connecting in an Age of Information Overload)
  • Terrie Hudson - Speaker-Coach (Embrace Change - Move the Needle)


Details
When:  Friday, October 27, 2017
UnSummit 8 a.m.-12:30 p.m.; Pegasus Awards Luncheon 12:30-2:00 p.m.

Time: Registration begins at 8 a.m. with breakfast. Speakers take the stage at 9 a.m. Networking/idea sharing breaks are scattered throughout the programming, which concludes with lunch and the Pegasus Award presentations at 12:30 p.m. The event ends at 2:00 p.m.

Where:

Gilley’s Dallas
South Side Music Hall
1135 S Lamar Street
Dallas, TX 75215


Register now!

Final deadline to register: All reservations must be made by Monday, October 23 by 5 p.m.
If capacity allows, walk-ups will be permitted at $249 for members and $299 for non-members.

NOTE: Cancellations must be received by Monday, October 23, at 5 p.m. If you need to cancel please contact Liz Kennedy at LKennedy79@aol.com . No refunds will be made after this date. No shows will be billed. Substitutions must be made in writing to Liz Kennedy at  LKennedy79@aol.com by Wednesday, October 25, at 12 noon.

Breakfast Sponsor:



Contributing Sponsors:


 Printing Sponsor:


Videography Sponsor:

     
          



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Tickets

$149.00 PRSA Dallas Member
$249.00 after 5:00 pm October 23
$99.00 Earlybird rate before September 27

$447.00 PRSA Dallas Member Buy 3 Get 1 Free
$297.00 Earlybird rate before September 27

$199.00 Non-member Price
$299.00 after 5:00 pm October 23
$99.00 Earlybird rate before September 27

$597.00 Non-member Buy 3 Get 1 Free
$297.00 Earlybird rate before September 27

$25.00 Student Price
$15.00 Earlybird rate before September 27