Meeting/Event Information

PRSA Dallas April Luncheon

April 12, 2018
11:30 AM - 1:00 PM

The Clubs of Prestonwood - Creek Clubhouse
15909 Preston Road
Dallas, TX 75248

Best Practices in Building an Integrated Communications Plan
with Prachi Purohit, Director, Corporate Communications at Capital One

The media landscape has shifted. How we consume media has changed as well. It’s no longer about getting your news from one source. Consumers today have access to information from a variety of mediums. Content pollution is real and it’s important for brands and marketers to come up with integrated communications strategies to create content that resonates with their audiences and inculcates sharing and engagement.

During this session, Prachi will share how Capital One uses the PESO approach (paid, earned, shared and owned) to all communication from ideation to execution to measuring results.

In this session, you will learn:

  • What to consider while developing an integrated strategy
  • How to keep up with your audience
  • How to measure success
  • How to identify the unique value prop of PR

About our speaker:
Prachi Purohit leads the public relations function for Capital One’s Financial Services division and international businesses. In her role, she leads and implements marketing communications campaigns, including activations for product launches. She also leads external communications and engagement strategies to further Capital One’s corporate and reputation goals in different geographies.
Prior to joining Capital One, Prachi held numerous leadership positions within the Corporate Communications and Marketing functions at Target Corporation and Carlson Companies. A consummate storyteller at heart, she holds a master’s degree in international journalism from Baylor University.

Thursday, April 12, 2018
11:30 am – 1:00 pm
(Registration and networking begins at 11:30 am; Program starts at 12:00 pm)

The Clubs of Prestonwood - Creek Clubhouse
15909 Preston Road, Dallas, TX 75248
(Preston Road just north of Arapaho Rd)

$38 Early Bird PRSA member price prepaid online by Monday, April 9, 2018
$48 After 5:00 pm February 9

$53 Early Bird non-member price prepaid online by Monday, April 9, 2018
$63 after 5:00 pm February 9

$25 Student fee prepaid online

Note:  Cancellations are due by 5 p.m. on Monday, April 9, 2018.  If you need to cancel, contact Liz Kennedy at  No refunds will be made after this date. No-shows will be billed.

Substitutions must be made in writing to Liz Kennedy at by noon on April 9, 2018.


$38.00 PRSA Dallas Member
$48.00 after 05:00 pm April 9

$53.00 Non-member Price
$63.00 after 05:00 pm April 9

$25.00 Student Price