Meeting/Event Information

PRSA Dallas Luncheon

July 12, 2018
11:30 AM - 1:00 PM

The Clubs of Prestonwood - Creek Clubhouse
15909 Preston Road
Dallas, TX 75248

Harnessing the Power of Influencers in Brand Marketing

Whether you need a celebrity for one program or want to create an ongoing influencer campaign, working with influencers has increasingly become an approach that delivers results, relevance and engagement for brands. But, as regular people gain influence online, the world of navigating social influencers can be challenging.

Join our July luncheon as Ashley Capps of Ketchum shares insights and best practices for working with influencers in today’s social climate. You’ll hear:

• How to get true value in working with influencers
• The pitfalls to avoid in influencer campaigns
• What it takes for a meaningful partnership
• Examples of influencer success

About Ashley Capps
Ashley Capps is a vice president/account director at Ketchum. She helps brands uncover stories and share them with consumers in unexpected places and ways, capturing consumers’ attention and delivering meaningful business results. As an integrated marketer, Ashley specializes in media relations, influencer relations, consumer engagement and event management. She’s led campaigns for large consumer brands, such as launching Pizza Hut’s gluten-free pizza with Udi’s Gluten Free and Academy’s first-ever plus size activewear line. Ashley’s client roster has included brands such as Frito-Lay, J.P. Morgan Chase, Chili’s Grill and Bar, Academy Sports + Outdoors and National Mango Board. She has also worked for challenger brands, like Udi’s Gluten Free and TreeZero, to create emerging and innovative work that keeps big brands up at night.

When:
Thursday, July 12, 2018
11:30 am – 1:00 pm
(Registration and networking begins at 11:30 am; Program starts at 12:00 pm)

Location:
The Clubs of Prestonwood - Creek Clubhouse
15909 Preston Road, Dallas, TX 75248
(Preston Road just north of Arapaho Rd)
**The Clubs of Prestonwood serves our group buffet-style with a wide range of options, including hot chicken, beef or pork, and seafood options, side dishes, soups, and salads as well as desserts. 

Cost:
$38 Early Bird PRSA member price prepaid online by Monday, July 9, 2018
$48 After 5:00 pm July 9

$53 Early Bird non-member price prepaid online by Monday, July 9, 2018
$63 after 5:00 pm July 9

$25 Student fee prepaid online

Note: Cancellations are due by 5 p.m. on Monday, July 9, 2018. If you need to cancel, contact Liz Kennedy at LKennedy79@aol.com. No refunds will be made after this date. No-shows will be billed.

Substitutions must be made in writing to Liz Kennedy at LKennedy79@aol.com by 5 p.m. on July 9, 2018.

Tickets

$38.00 PRSA Dallas Member
$48.00 after 05:00 pm July 9

$53.00 Non-member Price
$63.00 after 05:00 pm July 9

$25.00 Student Price