Meeting/Event Information

PRSA Dallas January Breakfast

January 18, 2019
7:30 AM - 9:30 AM

Double Tree by Hilton Hotel Dallas – Campbell Centre
8250 N. Central Expressway
Dallas, TX 75206

The Nerd Strategy: Using Data as a Communication Superpower with Amazon’s Kristin Graham

Walkups WILL NOT be accepted.  If there are any cancellations, the waiting list will be accessed on a first come, first serve basis.  (To be added to the waiting list, register online for the event and you will automatically be added.)

There’s plenty written on the art of creating content. This program, however, will focus on the sexy side of the science. By learning more about information psychology, attention spans, and technology trends, you can better plan for and influence communication elements across multiple platforms.

Join PRSA Dallas for our 2019 kickoff breakfast with Kristin Graham, employee communications leader from Amazon Web Services (the cloud division of Amazon). Kristin will share insights about today’s evolving audiences and how we can be flexible to meet their messaging needs. She will share a collection of “nerd facts” about how information can be made more bite-sized and how to stretch our own comfort zones. Bring your questions and ideas for an interactive conversation on how to be heard in today’s digital environment.

Don’t miss out on this great presentation!

About Kristin Graham:
A former journalist and current technology leader, Kristin Graham has centered her career on storytelling. Curiosity wove her career from non-profits to Fortune 50s to dot-coms. She moved to Seattle in 2007 to lead communications for the travel portfolio company, Expedia, Inc.
Her background includes executive and employee comms., global recruiting, diversity and inclusion, philanthropy, learning and development, corporate events, social media, and employer branding initiatives. She is currently managing employee communication strategy for Amazon Web Services.
Kristin holds a master’s degree in journalism from Northwestern University and an MBA from the University of Illinois at Chicago.

Thanks to our sponsor!


Friday, January 18, 2019
7:30-9:30 a.m.

Double Tree by Hilton Hotel Dallas – Campbell Centre
8250 N. Central Expressway
Dallas, Texas 75206

Members: $35
Non-members: $55
IABC members: $49.50
Students: $25

SOLD OUT! Walkups WILL NOT be accepted for this event.

Not yet a member? Join now and attend this breakfast at the member price! Once you have received your paid receipt for your national and local membership, please email the receipt to Liz Kennedy to be added to the registration list for this event. Deadline to email receipts is 1/11/19 by 5pm.
Click here to join PRSA and the local Dallas Chapter:

Note: Cancellations are due by 5 p.m. on Monday, Jan. 14, 2018. If you need to cancel, contact Liz Kennedy at [email protected]. No refunds will be made after this date. No-shows will be billed.



$35.00 PRSA Dallas Member
$45.00 after 05:00 pm January 14

$55.00 Non-member Price
$65.00 after 05:00 pm January 14

$49.50 IABC Dallas Members
$59.50 after 05:00 pm January 14

$25.00 Student Price