Meeting/Event Information

PRSA Dallas Communication Summit 2014

November 07, 2014
8:00 AM - 4:30 PM

Irving Convention Center
500 West Las Colinas Boulevard
Irving, TX 75039
Venue Website

PRSA Dallas' Communications Summit 2014


TODAY is the LAST DAY to register for our Communications Summit. Buy your tickets TODAY to secure your spot. Walk-up pricing begins, Tuesday, 11/4

Are you beginning your communications career and searching for ways to build your skills and experience? Are you a seasoned professional in need of renewed passion and ideas for continuing your development? Are you looking for networking opportunities within the communications industry?

Wherever you may be in your career path, the PRSA Dallas Communications Summit 2014 will help elevate and energize you with a day of development and networking. Join more than 200 communications professionals for this powerful conference, the Pegasus Awards luncheon and a networking happy hour!

Learn new tools and methods for elevating your role and career in communications. Choose from multiple topics within three break-out tracks focused on elevating your relationships, your results and your future!

During this year’s event, we will be raffling off a FREE one-year PRSA national membership which is open to any non-members who register and attend our event. Don’t miss out!


8:00 – 8:45 a.m. - Registration

8:45 – 10:00 a.m. - Breakfast Keynote Speakers - Top Executives from Toyota, Corner Bakery and Greyhound

10:15 – 11:10 a.m. – Breakout Session 1

Elevate Your Relationships

Nurture your professional relationships in the areas of media relations, internal communications and counseling executives.

  • Working with media – Paul O’Donnell, editor, Dallas Business Journal; Susan Warren, energy industry editor for North America, Dallas bureau chief, Bloomberg; Joy Tipping, Dallas Morning News Guide/Arts & Life reporter
  • Managing Internal Audiences – Kathy LaTour, editor at large, CURE Media Group; Elena Rohweder, communications manager, DART
  • Counseling the C-Suite – Claire Bassett, VP of communications & marketing, Baylor College of Medicine; Melissa Flynn, principal, Melissa Flynn PR & Marketing


11:20 a.m. – 12:15 p.m. – Breakout Session 2

Elevate Your Results

Achieve outstanding value and results in your programs through time management and prioritization, integrated communications and team performance and measurement.

  • Integrated Communications – Robert Lyman, digital strategy director, USFI Digital; Martha Neibling, director of marketing & public relations, Gaylord Texan Resort and Convention Center
  • Measuring Team Performance – Aly Saxe, CEO, Iris PR Management
  • Juggling work, life and deadlines – Melissa Hancock, vice president, Weber Shandwick; Kim Morgan, director of corporate communication, Texas Instruments

12:30 – 2:00 p.m. – 2nd Annual Pegasus Awards Luncheon

  • Luncheon. Multi-Emmy-award-winning journalist, WFAA-TV anchor, Shelly Slater, will emcee the event!

2:15 – 3:00 p.m. – Breakout Session 3

Elevate Your Future

Enhance your career and professional goals with stronger interviewing skills, tips for navigating industry transitions and understanding how to grow your team or business.

  • Interviewing, Personal Branding & Professionalism – David Westberry, senior client partner, Korn/Ferry; Alma Fuentes, PR hiring manager, The Richards Group; Holly Mason, president, Mason Baronet
  • Industry Transitions – Keith Nowak, director of communications & brand integration, Travelocity; Scott Sayres, global director, issues management Honeywell Aerospace; Michael Patino, Michael Patino Associates
  • Organization and Team Growth – Mark Hall, president & founder, Firehouse; Cynthia Pharr Lee, president & founder, C. Pharr & Co.; Juliette Coulter, president, The Coulter Group


3:15-4:30 p.m. – Networking Happy Hour

***Cancellation Policy:
Event cancellation requests must be submitted via email to Liz Kennedy and received by 5pm  Monday, November 3rd to receive a full refund. Cancellation requests received after this time and date will not receive a refund due to our guarantee policies with the facility.

***Substitution Policy:
Attendee substitutions from within the same company may be made at any time but must be requested in writing. Please send an email to Liz Kennedy to request a substitution. Substitutions are not confirmed until you receive written approval from PRSA.

A big thank you to our sponsors including Ketchum, PR Newswire, MWW, GolinQMobius, Iris, Pierpont Communications, SMU Continuing and Professional Education and Weber Shandwick. Thank you to our in-kind sponsors including DART, Legacy Print Group, and Texas Instruments.

Additional sponsorships are still available by contacting




$170.00 PRSA Dallas Member Full Summit Registration
$230.00 after 06:00 pm November 3
$145.00 Earlybird rate before October 20

$170.00 Ft.Worth PRSA Member Full Summit
$230.00 after 06:00 pm November 3
$145.00 Earlybird rate before October 20

$200.00 Nonmember Full Summit
$279.00 after 06:00 pm November 3
$175.00 Earlybird rate before October 20

$70.00 PRSA Dallas Member Lunch Only
$95.00 after 06:00 pm November 3
$60.00 Earlybird rate before October 20

$70.00 Ft.Worth PRSA Member Lunch Only
$95.00 after 06:00 pm November 3
$60.00 Earlybird rate before October 20

$90.00 Nonmember Lunch Only
$122.00 after 06:00 pm November 3
$80.00 Earlybird rate before October 20

$75.00 Student Full Summit

$55.00 Student Lunch Only