Meeting/Event Information

March 27, 2015 PRSA Dallas' Pro Am Day

March 27, 2015
11:30 AM - 1:00 PM

Brinker International
6820 LBJ Fwy
Dallas, TX 75240
Venue Website

"Emerge, Elevate, Engage" - PRSA Dallas Pro-Am Day 2015

Calling all college students and mentors! Mark your calendars for the annual PRSA Dallas Pro-Am Day on Friday, March 27, 2015. Pro-Am Day consists of connecting students with experienced public relations professionals, from a non-profit, agency or corporate field, through a shadowing opportunity followed by a luncheon. The theme this year is “Emerge, Elevate, Engage.”

Students will be paired up with an experienced PR practitioner that morning to gain valuable public relations insight and establish fresh networking contacts in this unique mentoring opportunity. Afterwards, all participants are invited to the PRSA Dallas luncheon for more mingling and to see a fantastic panel featuring Donna Coletti, Director of International Communications at Texas Instruments; Ashley Johnson, Senior Marketing Manager at Brinker International; and Jane Koenecke, Vice President of Creative Communication & Events at Interstate Batteries.

9 - 11:00 a.m.: Students visit mentor's office for a shadowing experience
11 - 11:30 a.m.: Students and mentors head to luncheon (venue is currently being finalized)
11:30 a.m. - 12 p.m.: Registration check-in for luncheon
12 - 1:30 p.m.: Lunch and panel
1:30 - 2 p.m.: Q&A with students about their shadow experience and the PR industry; mentors are invited to join in the discussion if available to do so.

Introducing our 2015 Panel:

Director, International Communications
Texas Instruments Incorporated

Donna Coletti has worked in the field of communications and marketing for over 25 years.  She joined Texas Instruments in 1990 and currently manages TI’s regional communications teams, market research, and the communications new college graduate and intern programs.  In her previous positions at TI, Donna has managed TI’s global media relations organization, semiconductor media relations organization, and worldwide external communications for TI’s broadband business.  She is accredited by the Public Relations Society of America (PRSA) and serves on the Dallas PRSA Chapter Board as Membership Director.   She has also served as the Dallas PRSA Chapter’s Treasurer, Assembly Delegate, Ethics Chair and Long Range Planning Committee Chair and has served as a Board Member of PRSA’s Houston Chapter.  Donna was also a member of the Institute for Public Relations’ Commission on PR Measurement and Evaluation for more than 10 years.

Donna has also served on the Dallas Arboretum Board of Directors, serving as the Private Events Committee Chair, Membership Committee Chair, Marketing Committee Chair, Storybook Playhouses Exhibit Chair and on the Executive Committee and the Master Plan Committee.  She also serves on the Dallas Symphony Orchestra’s Friends of the DSO Committee.
Prior to joining Texas Instruments, Donna held positions spanning sales, marketing and communications in Houston, Texas.  

Jane Koenecke
Vice President Creative Communication & Events
Jane Koenecke joined Interstate in 1990 as an Associate Editor in the Communication Department. She continued her rise to Vice President in roles ranging from Communication Supervisor and Manager to Director. Jane graduated from the University of Wisconsin Eau Claire where she earned a bachelor's degree in Journalism and minors in Public Relations and Spanish.
She oversees the advertising, sponsorship, internal and external communication, social media, digital, web, video and event teams.
Prior to Interstate, she held the position of Public Relations Manager at Sammons Communications Inc., in Dallas, and Marketing Specialist at Hall Financial Group. She is also a certified Culture ROI leadership trainer and has led Interstate’s Link Team for several years. As vice president of CCE, Jane maintains company brand standards and leads the team members who create company messaging and plan events across all divisions.
Jane also serves on the Communications Studies Advisory Board for Southern Methodist University and on the DFW Communications Roundtable.
In her free time, she enjoys spending time with her husband and two children as well as supporting education and art and volunteering for her church.

Ashley Johnson
Senior Public Relations Manager Brinker International, Inc.

Ashley Johnson is Senior Public Relations Manager for Brinker International. In this role, she spearheads all external communication ranging from crisis communication management to media relations strategy for more than 800 Chili’s® Grill & Bar restaurants nationwide. Ashley also provides counsel and support for Brinker and its restaurant brands’ public relations efforts.
Ashley started her career on the agency side with Vollmer Public Relations quickly moving up the ranks to Account Executive working with clients such as Travelocity, Rosewood Crescent Hotel and Grapevine Convention & Visitors Bureau. After three and a half years, she moved in-house as Communications Specialist for Romano’s Macarooni Grill where she supported employee communications, public relations and social media efforts. She then joined Maggiano’s Little Italy as the Communications Manager focusing solely on employee communications initiatives.
Ashley holds a bachelor’s degree in Public Relations and minor in Marketing from Baylor University.

NEW Location: Brinker International, 6820 LBJ Fwy, Dallas, TX 75240
Luncheon will be held on the first floor in building C (the name of the room is, "Play Room").

Member Prepaid Online: $30.00 by Monday, March 23 by 5pm

Nonmember Prepaid Online: $45.00 by Monday, March 23 by 5pm.

Student Prepaid Online:  $25.00 by Friday, March 13 if shadowing a pro
**Students: After registering online, please forward your confirmation by March 13 to Sheila Bishop at with your preference of shadowing an agency, corporate or nonprofit setting.

Sign up to host a student!
Please contact Natalie Ilseng at if you are interested in hosting a student this year.

**Cancellations due by Monday, March 23 at 5:00pm.  If you need to cancel please contact Liz Kennedy at No refunds will be made after this date. No shows will be billed.
**Substitutions must be made in writing to Liz Kennedy at by Wednesday, March 25 at 5:00pm.


$35.00 Member Pepaid Online
$30.00 Earlybird rate before March 23

$50.00 Nonmember Prepaid Online
$45.00 Earlybird rate before March 23

$25.00 Student Price