Meeting/Event Information

2012 Communications Summit

October 26, 2012
8:00 AM to 4:30 PM
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Omni Park West
1590 LBJ Freeway
Dallas, TX 75234
Venue Website
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The 2012 annual Communications Summit hosted by the Dallas Chapter of PRSA is designed to benefit public relations professionals of all levels by providing in-depth and useful professional development as well as networking opportunities. This year's theme, "Collaborative Connections," focuses on the importance of building and maintaining relationships.

Reserve now!  Deadline to register is Monday, October 22, 2012!

Luncheon Keynote:  "PR is Everybody"
Scott Stratten, Author, The Book of Business Awesome (@UnMarketing)
Sponsored by NASDAQ

ScottStratten
Scott Stratten knows “awesome.” He is the author of The Business Book of Awesome and The Business Book of UnAwesome. As public relations professionals, we also know “awesome” when we see it. Part of our role is to identify it and find a way to share it with others - sometimes easier said than done.

With case studies and examples, Scott will detail how public relations operates in real time and how to see the window of opportunity to be awesome. As an attendee, you will walk away with numerous concepts to apply across public relations, marketing, social media, human resources and more.

A copy of Scott’s new double book, The Business Of Awesome (and UnAwesome), is included for the first 200 registrants!

Breakfast Keynote:
Crayton Webb, Director of Corporate Communications and Corporate Social Responsibility, Mary Kay
Sponsored by Dean Foods

Crayton WebbCrayton Webb is Director of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. in Dallas, Texas.  He leads the company’s global media and public relations team and is also responsible for Mary Kay’s global CSR and philanthropic efforts.  

   



Agenda:
8 a.m.
Registration and Breakfast

9-10:15 a.m. -  Breakfast Keynote

  • Crayton Webb, Mary Kay - Sponsored by Dean Foods


10:25-11:15 a.m. -  Breakout Sessions

  • Media Roundtable - Sponsored by PR Newswire
  • Showing The Human Side of Health Care - Sponsored by Texas Health Resources
  • Does Your Brand Need a Celebrity?


11:25 a.m.-12:15 p.m. - Breakout Sessions

  • Media Roundtable - Sponsored by PR Newswire
  • Building a Passionate and Engaging Work Culture - Sponsored by Atmos Energy
  • Creating a Digital Strategy – Sponsored by Time Warner Cable


12:25-2 p.m. - Lunch Keynote:

  • “PR is Everybody” by Scott StrattenSponsored by NASDAQ


2:40-3:20 p.m. - Breakout Sessions

  • Crisis Communications in the Digital Age
  • Global (and National) Media Analysis Made Simple: A Framework- Sponsored by PR Newswire
  • Be a PR Action Figure


3:30-4:30 p.m. - Happy HourSponsored by GolinHarris
Attendees will receive a drink ticket


This year's conference features dynamic speakers, including:   


Amy George
VP Marketing & Communications,  Cooper Aerobics


Sandra Duhe'
Ph.D., APR SMU
 
Bonnie McElearney, Director of AtmosSpirit, Atmos Energy

Wendi Sabo,
Dir, Corporate
Communications
& PR, Freeman
 
Jeff Crilley
Real News PR

 
Lara Morrow
Queen of Fun & Laughter for Beryl Health
 
Allison Freeman
WPNT
 
Jennifer Erickson
Sr. PR  Specialist,
Texas Health Resources

 






















Laura Slagle,
Vice President,
GolinHarris


Matt Burns,
Managing Director
Burson-Marstellar


Melissa Flynn, APR
The Richards Group

Angela Jeffrey, APR
President,
MeasurementMatch.com
Sr. Consultant,
CARMA International
 
Joel Frey,
Travelocity


Shaun Nichols,
Dir, Brand Design,
Dr. Pepper Snapple
Group, Inc.
 
Robert Rardin,
Dir. Marketing &
Digital Media,
FC Dallas
 
Paul Slack,
Chief Learning Officer
& Co-Founder,
Splash Media

























Sam Phillips,
CEO, Glide
Technologies


Lisa Brady Gill,
Exec.Dir. of North
America Marketing,
TI Education Technology
   
       
       



Follow us on Twitter to get the latest conference updates (@PRSADallas), or join the conversation at #PRSADallas


Thank you to our Sponsors!

   
   
 
 
 
     
     



Sponsorship opportunities are still available!  Contact Ali Stewart or Christine Witzsche at for details.


A copy of Scott’s new double book, The Business Of Awesome (and UnAwesome), is included for the first 200 registrants!

Tickets

$150.00 Member Full Day price (includes book)
$175.00 after 10:00 pm October 22

$60.00 Member Lunch Only (includes book)
$70.00 after 10:00 pm October 22

$160.00 Nonmember Full Day Prepaid Online (includes book)
$185.00 after 10:00 pm October 22

$70.00 Nonmember Lunch Only Prepaid Online (includes book)
$80.00 after 10:00 pm October 22

$75.00 Student Full Day Price (includes book)

$55.00 Student Lunch Only price (includes book)

$70.00 Masters 1 session + Lunch (includes book)
$85.00 after 10:00 pm October 22

$150.00 FW PRSA Member ONLY Full Day
$175.00 after 10:00 pm October 22

$60.00 FW PRSA Member ONLY Lunch Only
$70.00 after 10:00 pm October 22