The 2012 annual Communications Summit hosted by the Dallas Chapter of PRSA is designed to benefit public relations professionals of all levels by providing in-depth and useful professional development as well as networking opportunities. This year's theme, "Collaborative Connections," focuses on the importance of building and maintaining relationships.

Reserve now!  Deadline to register is Monday, October 22, 2012!

Luncheon Keynote:  "PR is Everybody"
Scott Stratten, Author, The Book of Business Awesome (@UnMarketing)
Sponsored by NASDAQ


Scott Stratten knows “awesome.” He is the author of The Business Book of Awesome and The Business Book of UnAwesome. As public relations professionals, we also know “awesome” when we see it. Part of our role is to identify it and find a way to share it with others - sometimes easier said than done.

With case studies and examples, Scott will detail how public relations operates in real time and how to see the window of opportunity to be awesome. As an attendee, you will walk away with numerous concepts to apply across public relations, marketing, social media, human resources and more.

A copy of Scott’s new double book, The Business Of Awesome (and UnAwesome), is included for the first 200 registrants!

Breakfast Keynote:
Crayton Webb, Director of Corporate Communications and Corporate Social Responsibility, Mary Kay
Sponsored by Dean Foods

Crayton Webb is Director of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. in Dallas, Texas.  He leads the company’s global media and public relations team and is also responsible for Mary Kay’s global CSR and philanthropic efforts.  

Agenda:
8 a.m. -  Registration and Breakfast

9-10:15 a.m. -  Breakfast Keynote

• Crayton Webb, Mary Kay - Sponsored by Dean Foods

10:25-11:15 a.m. -  Breakout Sessions

• Media Roundtable - Sponsored by PR Newswire

• Showing The Human Side of Health Care - Sponsored by Texas Health Resources

• Does Your Brand Need a Celebrity?

11:25 a.m.-12:15 p.m. - Breakout Sessions

• Media Roundtable - Sponsored by PR Newswire

• Building a Passionate and Engaging Work Culture - Sponsored by Atmos Energy

• Creating a Digital Strategy – Sponsored by Time Warner Cable

12:25-2 p.m. - Lunch Keynote:

• “PR is Everybody” by Scott Stratten – Sponsored by NASDAQ

2:40-3:20 p.m. - Breakout Sessions

• Crisis Communications in the Digital Age

• Global (and National) Media Analysis Made Simple: A Framework- Sponsored by PR Newswire

• Be a PR Action Figure

3:30-4:30 p.m. - Happy Hour – Sponsored by GolinHarris
Attendees will receive a drink ticket


This year's conference features dynamic speakers, including:   

Amy George VP Marketing & Communications,  Cooper Aerobics	Sandra Duhe' Ph.D., APR SMU	Bonnie McElearney, Director of AtmosSpirit, Atmos Energy	Wendi Sabo, Dir, Corporate Communications & PR, Freeman
Jeff Crilley Real News PR	Lara Morrow Queen of Fun & Laughter for Beryl Health	Allison Freeman WPNT	Jennifer Erickson Sr. PR  Specialist, Texas Health Resources

 

Laura Slagle, Vice President, GolinHarris	Matt Burns, Managing Director Burson-Marstellar	Melissa Flynn, APR The Richards Group	Angela Jeffrey, APR President, MeasurementMatch.com Sr. Consultant, CARMA International
Joel Frey, Travelocity	Shaun Nichols, Dir, Brand Design, Dr. Pepper Snapple Group, Inc.	Robert Rardin, Dir. Marketing & Digital Media, FC Dallas	Paul Slack, Chief Learning Officer & Co-Founder, Splash Media

Sam Phillips, CEO, Glide Technologies	Lisa Brady Gill, Exec.Dir. of North America Marketing, TI Education Technology

Follow us on Twitter to get the latest conference updates (@PRSADallas), or join the conversation at #PRSADallas


Thank you to our Sponsors!

Sponsorship opportunities are still available!  Contact Ali Stewart or Christine Witzsche at for details.

A copy of Scott’s new double book, The Business Of Awesome (and UnAwesome), is included for the first 200 registrants!

Tickets

$150.00 Member Full Day price (includes book)
$175.00 after 10:00 pm October 22

$60.00 Member Lunch Only (includes book)
$70.00 after 10:00 pm October 22

$160.00 Nonmember Full Day Prepaid Online (includes book)
$185.00 after 10:00 pm October 22

$70.00 Nonmember Lunch Only Prepaid Online (includes book)
$80.00 after 10:00 pm October 22

$75.00 Student Full Day Price (includes book)

$55.00 Student Lunch Only price (includes book)

$70.00 Masters 1 session + Lunch (includes book)
$85.00 after 10:00 pm October 22

$150.00 FW PRSA Member ONLY Full Day
$175.00 after 10:00 pm October 22

$60.00 FW PRSA Member ONLY Lunch Only
$70.00 after 10:00 pm October 22