Meeting/Event Information

Online Crisis Bootcamp with Martin Waxman, APR

June 16, 2017
9:00 AM - 12:30 PM

Dean Foods
2711 North Haskell Avenue
Dallas, TX 75204

June MOCK ONLINE CRISIS Bootcamp! Is Your Brand Online-Crisis Ready? Learn how to Navigate the Digital Issues/Crisis Landscape in an Interactive Bootcamp and Real-Time Mock Crisis Simulation

United Airlines drags a reluctant passenger off an airplane. Pepsi releases an insulting TV ad. Burger King’s ad takes over your digital home assistant. Thanks to social media, a day doesn’t go by without some sort of issue or crisis. And your brand’s reputation is on the line like never before.

But is your organization prepared to act and react in real time - not just with traditional media, but online media, social media and across the digisphere? When you’re in the middle of a crisis, how can you operate at social media speed and be smart, empathetic and turn things around?

Join us for a fun and intensive half-day workshop that will take you through a mock online crisis that unfolds in REAL-TIME, and we'll also teach you and your team the latest crisis tips and response strategies, and look at case studies.

Martin Waxman, APR

PRSA Dallas is pleased to announce that digital communications strategist and author, Martin Waxman, APR, will lead an interactive issues and crisis management workshop in Dallas on Friday, June 16, 2017.

The half-day event will help you:

  • Understand the difference between issue and a crisis

  • Learn how to respond quickly and effectively and rebuild reputation and trust

  • Gain knowledge of issues/crisis comms best practices, strategies and tactics

  • Find out what goes into a digital crisis toolkit

  • Experience what it’s like to be in the crisis trenches by participating in a realistic simulated crisis that unfolds online and in real-time on a private Slack channel. Note: The high-stakes scenario will be based on an event that could happen in Dallas.

Register now to reserve your spot and take advantage of early bird pricing. And you can follow Martin on Twitter @martinwaxman.

When:  Friday, June 16, 2017
From:   Registration begins at 9:00 a.m. The workshop begins promptly at 9:30 a.m. and ends at 12:30 pm.
Where:  Dean Foods Company, 2711 N. Haskell Ave., Suite 3400, Dallas, TX 75204,
Ph. 214-303-3400
The conference center is located on the 39th floor.
Access Garages A, B, C and D through entrances on North Haskell Ave., Weldon St. and off the Central Expressway service road. They have recently implemented a ticketless parking system. To enter the parking garage, you must input your phone number or any 10-digit number of your choice. There is no charge for parking at this time. You will enter the building through the concourse level and take the elevator or escalator to the ground floor and then another set of elevators to the 39th floor.
Cityplace offers easy access to the Dallas Area Rapid Transit (DART) system and the DART light rail station. Access the DART station from the Concourse level.
$149 PRSA member price prepaid online
$199 Non-member price prepaid online
$99 Student fee prepaid online

Deadline to register at early bird rates: Monday, June 12, at 5:00pm. Space is limited so registration will close when venue is at capacity. As space allows, registrations after the deadline will be accepted at the rate of $249 for PRSA members and $299 for non-members.

Note:  Cancellations are due by 5 p.m. on Monday, June 12, 2017.  If you need to cancel, contact Liz Kennedy at  No refunds will be made after this date.  No shows will be billed.

Substitutions must be made in writing to Liz Kennedy at by noon on Tuesday, June 13, 2017.





$149.00 PRSA Dallas Member Price
$249.00 after 05:00 pm June 12

$199.00 Non-member Price
$299.00 after 05:00 pm June 12

$99.00 Student Price