December 2017 Print

President's Message

PR friends and colleagues,

Happy holidays! Let me first express my gratitude for your support and participation this year—I’m grateful. From our very first sold-out program featuring the Parkland Hospital PR experts who managed the Dallas police shootings to a robust series of diversity and inclusion and NuPros efforts to an incredible UnSummit in October, we hope you took the opportunity to participate in a stellar year of networking and professional development.  

We'll cap off 2017 with our final program, our holiday happy hour and annual meeting this Wednesday, Dec. 13, from 5 to 7 p.m. at Grimaldi's Pizzeria at Park Lane, where we'll officially ring in the New Year with our new leadership team. We'll also celebrate the great work of so many other board members. Most of all, it'll be a time to enjoy each other’s company with some sips and bites. Don't forget to register!

Now let me challenge you to do two things in 2018: 1) Become a PRSA Dallas member! The benefits are deep and wide—trust us, you won't regret it; and 2) Consider getting your APR. Many have told me that it's something they want to do but has "been on the backburner." Make 2018 your year! Being able to put that "APR" after your name will mean you've elevated your knowledge of the profession and reinforced your commitment to ensuring we continue to raise the bar. Just do it. 

Again, thank you for an incredible year. It's truly been my pleasure to lead this savvy, active group of communicators. Have a wonderful holiday and see you on Dec. 13!



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Upcoming Events and Opportunities

PRSA Dallas Holiday Happy Hour and Annual Meeting. Register here.

Join us at this special holiday event where we will celebrate our 2017 accomplishments and raise a glass in gratitude to all who made this incredible year with PRSA Dallas possible. Additionally, PRSA Dallas will elect its officers for 2018 in accordance with our chapter bylaws. 
Led by President Donna Coletti, APR, the 2018 slate of officers is:
President-Elect: Brooke Traister; Children’s Health
Vice President: Christi Matthys, APR;  Three Box Strategic Communications
Secretary: Katie Hill-Mudd; TrizCom Public Relations
Treasurer: Chase York, University of Texas – Dallas

PRSA Dallas is proud to continue our tradition of supporting Big Brothers Big Sisters of Greater Dallas at this event. Representatives will be on hand to collect voluntary donations (cash or check) to provide $20 gift cards so parents can fulfill their children’s wishes this holiday. Alternatively, donations can be made online (click here) prior to the event – please add “PRSA Dallas” to the group name on the form. For more information about Big Brothers Big Sisters of Greater Dallas, visit

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Other News

The APR: Your Career Report Card

The APR process is an exercise in success. Self-assessment activities along the way—as well as the formal assessment elements themselves—inevitably communicate strengths, limitations and requirements. You’ll come away with a clear understanding of your PR skills in the form of valuable personalized information to apply toward advancing your present role and future career. To learn more about the APR process, contact PRSA Dallas Accreditation Committee co-chairs Rosanne Hart at or Malizy Scruggs at

Considering Membership? Join Now!

Don’t miss your chance to receive members-only access and discounted rates at upcoming events! If you’re not yet a member of the Dallas chapter, check out for details about adding your local chapter membership, or contact for help. 

Right now, PRSA is offering a special holiday promotion! Use promo code HOLIDAY17 to waive the $65 initiation or $35 reinstatement fee for new or reinstating members who join National as a Regular member.

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New Members

Please welcome our new and reinstated PRSA Dallas members:

  • Emily Taylor Bruce, public relations manager, Half Price Books
  • Gretchen Kaufman
  • Jenny Hamilton Wells, senior public relations specialist, City of Tyler
  • Lauren Redman
  • Lydia Laske, senior marketing manager, Lone Star Ag Credit

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

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