May 2017  

President's Message

Save the Date! UnSummit 2017: PR Deconstructed

Friday, Oct. 27, at Gilley's DallasSouth Side Music Hall from 8 a.m. to 2 p.m.

Look forward to high-energy talks, innovative speakers and big communications insights, followed by the annual Pegasus Awards Luncheon.

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Upcoming Events and Opportunities

Presidential PR: What Can We Learn from this Administration’s First 100 Days in Office?

  • Thursday, May 11
  • 11:30 a.m. to 1 p.m.
  • Register here.


This administration is conducting itself far differently than the norms we might expect of the president. While widely criticized for polarizing dialogue, has his behavior provided a strategic advantage? What can we learn from a change-agent such as President Trump?  Where has he been successful and unsuccessful? Join industry experts as they dig into the Trump administration’s efforts in their first few months in office.

Moderated by Professor Dr. Rita Kirk from SMU, a panel of industry professionals will discuss this administration’s first 100 days in office and how PR has or hasn’t been used effectively. On the panel:

  • Nicole Stockdale, Dep. Edit. Page Editor, The Dallas Morning News
  • Denise Hamilton, Marauder Political Consultants


These experts will dive into new tools being implemented, different approaches to situations and the overall PR strategy for the past few months. Learn from the administration’s mistakes, gain insight from their successes and glean the effects of the campaign’s PR strategy on the industry. 

Learn How to Build Lasting Relationships with Social Media Influencers

  • Thursday, May 25
  • 6 p.m. to 8 p.m.
  • Register here.


As a PR professional, you not only have to build successful relationships with the media, but you must also build successful relationships with social media influencers. At this happy hour, we’ll address how you can build lasting relationships with different social media influencers and stay ahead of the changing media landscape.

PRSA Dallas members, here’s how you can help. If you know a NuPro (PR professional with 0 – 5 years experience) who you currently work with, mentor, or stay in touch with, please forward this event information their way. Or, better yet, attend this event with them. Your support in someone else’s career is very impactful. 

Online Crisis Bootcamp with Martin Waxman, APR

  • Friday, June 16
  • 9 a.m. to noon
  • Register here


United Airlines drags a reluctant passenger off an airplane. Pepsi releases an insulting TV ad. Burger King’s ad takes over your digital home assistant. Thanks to social media, a day doesn’t go by without some sort of issue or crisis. And your brand’s reputation is on the line like never before.

But is your organization prepared to act and react in real time - not just with traditional media, but online media, social media and across the digisphere? When you’re in the middle of a crisis, how can you operate at social media speed and be smart, empathetic and turn things around?

Join us for a fun and intensive half-day workshop that will take you through a mock online crisis that unfolds in REAL-TIME, and we'll also teach you and your team the latest crisis tips and response strategies, and look at case studies.

Register now to reserve your spot and take advantage of early bird pricing. And you can follow Martin on Twitter @martinwaxman.

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PRSA Dallas Chapter News

Public Relations Director for a Day

Anne Hendrick-Thomas, APR, recently received some extra help as director of PR and marketing for the Shelton School, the largest independent school worldwide for intelligent students with learning differences.

Every year, staff can auction off their time as part of the school’s benefit auction. Anne decided to auction an opportunity for a student to shadow her as public relations director for a day. The winning third grader, Liam Schaeffer, was up for the challenge.

“This little guy was so much fun,” Anne said. “He was very creative and did a great job!”


Liam changes copy for outdoor billboards and checks the results.

Presenting teacher Rosanne Brooks with an Earth Day contest prize.

Liam records "on hold" messages for our phone system.

Join the Dallas Chapter Now!

Don’t miss your chance to receive members-only access and discounted rates at upcoming events!

Right now, there is a special offer for new spring graduates and young professionals. New PRSSA graduates or those with less than three years of experience can receive a free one-year New Professionals Section membership when they join National as an Associate Member ($60-$200 annual dues.) Use promo code AM17 when signing up to enjoy this promotion. This promo code is valid through May 31.

If you’re not yet a member of the Dallas chapter, check out for details about adding your local chapter membership or contact for help.  

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Other News

Why the APR Has a Great ROI

Find out why Jacque Coe credits the APR with her salary increase and professional development.

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Member Spotlight

Welcome PRSA Dallas' Newest APR, Malizy Scruggs

We are pleased to congratulate and welcome Malizy Scruggs as our newest APR member. Malizy is a seasoned public relations pro, with 15 years of experience implementing award-winning campaigns that position companies and brands locally and nationally. The founder and chief strategist at Christian Madison, a public relations and multi-channel communications agency, Malizy is a member of PRSA Dallas, serving as a past board member. She enjoys giving back to her community through the United Way of Metropolitan Dallas, Junior League of Arlington and Arlington Public Library, and through teaching tween and teen girls interpersonal skills and business etiquette. She serves on the board of the Arlington Film Society, and as the marketing chair of Family Wellness Dallas, an initiative of the Dallas Foundation. Prior to establishing her own firm, Malizy was senior vice president of OCG PR.

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

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New Members

Please welcome our new and reinstated PRSA Dallas members:

  • Aaron S. Fowles
  • April A. Foran, Parkland Health & Hospital System
  • Casey Conway
  • Jake Randall Simpson, account executive, GCYA USA
  • James Savage, SVP general manager, Pierpont Communications
  • Kay T. Colbert, general manager, Bedre Fine Chocolate
  • Patrick Nelson Hernandez, communications manager, General Motors Company
  • Tiara M. Tucker
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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

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