August 2017 Print

President's Report

August is PRSA’s National Diversity and Inclusion Month. With the leadership of the national PRSA Diversity and Inclusion committee, PR and communications professionals across the nation will raise awareness about diversity and inclusion in public relations. PRSA Dallas chapter’s diversity committee has planned two great events that we hope you’ll plan to attend.

Announcement from the national PRSA Diversity & Inclusion Committee

Today we hosted the PRSA Dallas Diversity Luncheon, featuring Trudy Bourgeois, a renowned and respected authority on leadership development, who provided guidance on what it takes to make diversity and inclusion part of the DNA of your organization.

On August 17, we hope to see you at our Drinks and Diversity Networking Mixer at SomaComm in Dallas. PRSA Dallas is partnering with Hispanic Communicators DFW for an evening of networking and great conversations in honor of PRSA Diversity & Inclusion Month. Register here.

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Upcoming Events and Opportunities

Registering Now! Sept. 14 Luncheon: What Do You - and What Should You - Know About Instagram Stories, Micro-influencers, VR & Other Digital Trends?

Jim Lin, senior vice president of digital strategy, Ketchum

Ketchum’s Jim Lin, digital marketing guru, and one of the top-ranked Dad Bloggers in the country (@busydadblog), breaks through the hype and shares what you really should know to maximize your impact with emerging trends, platforms and technologies.

Livestreaming, AI-driven social listening, social stories, micro-influencers - we all know they're out there, and may even dabble in some, but are we using them effectively for our business and clients? Are we even keeping pace with what’s out there?

On Sept. 14, Jim Lin will deliver a digital PR reality check exploring what you should know, should do and should not do in the ever-changing world of digital communications. Register here.

Save the Date: Crisis Communications Workshop on Oct. 5

It’s not a matter of if, but when a crisis will hit. Hear from crisis expert, Meredith Suntich, vice president at Fleishman Hillard, at the upcoming NuPros Happy Hour on Thursday, Oct. 5, from 6 p.m. to 8 p.m. at Brinker International.

This event is FREE and open to anyone interested in the topic. Registration info is coming soon.

PRSA Dallas members, here’s how you can help. If you know a NuPro (PR professional with 0 to 5 years experience) who you currently work with, mentor, or stay in touch with, please forward this event information their way. Or, better yet, attend this event with them. Your support in someone else’s career is very impactful. 

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Other News

Get to Know the APR and Become a Leader in the Field

As a mid-career public relations professional, you know that your success depends on staying relevant, resourceful, and inspired. Recognized worldwide, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics, and distinguishes you as a leader in the field. Invest time now to position yourself for success. For more information, contact APR co-chair Rosanne Hart at

APR Online Open House

Attend a free online open house on Aug. 22 to learn more about taking the steps to earning your APR. Join this group on LinkedIn to register. 

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Student of the Month

Please welcome Krystal Solomon, who is the 2017-2018 president of the University of North Texas PRSSA chapter. Hear how she's making the most of her PRSSA membership:

Krystal Solomon 

I'm excited to be the 2017-2018 President for UNT PRSSA! This is my second year being a part of the program and I've watched it grow into an amazing organization. Currently I am in my senior year majoring in public relations with a minor in marketing and social science. Through PRSSA I've made so many connections in the Dallas and North Texas area. The program provided great shadowing and internship experiences at top PR agencies and companies. This summer I had the opportunity to intern at The Dallas Regional Chamber and it was such a rewarding experience. This year we have a great executive board that is dedicated to making PRSSA all it can be. I am so grateful for what PRSSA has taught me and I'm looking forward to joining the Dallas chapter!

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PRSA Dallas Chapter News

NTTA Wins Award of Excellence at the 2017 Silver Anvil Awards

Congratulations to the North Texas Tollway Authority for winning an Award of Excellence at the 2017 PRSA Silver Anvil Awards in the category issues management>government for their entry “We GOaT This.” The annual event honors organizations that successfully address contemporary public relations issues with exemplary professional skill, creativity and resourcefulness.

Considering Membership? Join Now

Don’t miss your chance to receive members-only access and discounted rates at upcoming events! If you’re not yet a member of the Dallas chapter, check out for details about adding your local chapter membership or contact for help.

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New Members

Please welcome our new and reinstated PRSA Dallas members:

  • Bradley Shipp, public relations manager, VARIDESK
  • James M. Shackelford, president and CEO, SomaComm, Inc.
  • Taylor Alexis Green, communications coordinator, Baylor Scott & White Health
  • Tiffaney Hunter, director of marketing and communications, Undergraduate Admissions, Southern Methodist University
  • Charlise Hill-Larson

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

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