October 2017 Print

President's Message

PRSA Friends -

Fall is upon us, meaning the 2nd Annual PRSA UnSummit: PR Deconstructed is only THREE WEEKS away! I hope you and your teams plan to attend; as I hope you've seen by now, the line-up of speakers - nearly two dozen - are compelling, high-profile thought-leaders who will share insights we will all learn from. If you haven't registered, I'll make it easy. Here's the link.

On a separate note, I wanted to share an important happening at PRSA Dallas. More than ever, the need for an organization like ours to be diverse and inclusive - not only within membership base, but also in thought and perspectives shared - is critical. At 400+ PR practitioners strong, PRSA Dallas has the opportunity to be a model organization for Dallas and among our PRSA Chapter peers on this front...and we're well on our way. As was agreed upon in a recent Board of Directors meeting, Diversity & Inclusion is more than a single luncheon program or networking opportunity or committee, it must be part of our organizational DNA. Thanks to the leadership of our Diversity & Inclusion Co-Chairs Cambria Jones and Thomas Bennett, the Board unanimously agreed to adopt and make prominent National PRSA's Diversity & Inclusion commitment, which reads:

Modeled by the National PRSA Diversity & Inclusion (D&I) Committee’s initiatives, the PRSA Dallas chapter defines diversity as recruiting and welcoming professionals with a variety of racial, ethnic, religious, sexual orientation and gender differences, as well as diverse thoughts, skill sets, mindsets and cultures. The chapter realizes that to make a true change in the organization, diversity and inclusion should be more than a program, but rather part of our chapter’s DNA and included throughout our strategic plan. With this mindset, our overarching goal has been bringing D&I best tactics to the attention of our members while simultaneously educating our chapter on the true meaning and various elements of D&I.

I'm proud to say we have evolved our PRSA Dallas Strategic Plan to reflect the key elements of this statement, all committees will view their respective goals through this lens, and this statement will live on our chapter website. And that's just the start. 

Many thanks again for the collaboration and for our continued growth at PRSA Dallas.

Have a great October, 

Melissa K. Flynn, APR

President, PRSA Dallas



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Upcoming Events and Opportunities

2nd Annual PRSA Dallas UnSummit: PR Deconstructed: Friday, October 27

Register here.

Back by popular demand, the half-day UNsummit (aka not your typical conference) of high-energy, mind-stretching, 7-minute talks will once again be the can’t-miss event for PR and marketing professionals across DFW.

The UnSummit, hosted at Gilley’s in downtown Dallas, will be kicked off by Dallas Morning News Editor Mike Wilson, followed by a long list of thought leaders – from Sarah Beddoe, CMO of Taco Bueno to the Lincoln Stephens, officer/co-founder of the acclaimed Marcus Graham Project to Cydney Roach, EVP of Employee Engagement for Edelman U.S. 

Join us for a day of dynamic speakers who will champion ideas that will elevate your thinking and enhance your skills and knowledge.

This year’s “Talk Track” themes: Big Idea Thinking, Diving Deep Into Digital Communications, and Engaging, Persuading & Moving the Needle.

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PRSA Dallas Chapter News

Need a Stronger Strategic Communications Network in Dallas? Want to Learn a New Function or Skill?  

Volunteering with PRSA Dallas could be the answer for you. The best way to build your network is to join a committee and build relationships with other PRSA Dallas members. You’ll not only be building your network in Dallas, but also your personal brand with the Dallas communications community. There are current and 2018 volunteer opportunities in Programs, Honors and Awards, Financial Management, Social Media, Membership and Partnerships/Networks.

If you are interested in volunteering then please contact Donna Coletti at d_coletti@yahoo.com. We will learn about your interests and best match them with an opportunity that meets your needs.

Your Help Is Needed to Judge Pittsburgh PRSA Chapter Awards

Use your knowledge and expertise to help judge the Pittsburgh PRSA Chapter’s Renaissance Awards. Our Dallas PRSA Chapter is judging those awards, and we will need about a dozen volunteer judges. As a judge, your help will be greatly appreciated and you may also gain ideas for your own PR practice. 

The awards will include a great mix of categories, including digital and social media campaigns, media relations, events, content marketing, reputation management and crisis communications. PR pros with and without APR are needed! The judging will take place in early December. To volunteer, please contact Ellen Beth Levitt at eblevitt@yahoo.com.

I Already Have a Degree—What Can the APR Do for Me?

The APR builds on the foundation of your educational degree, keeping you current on today’s best practices and applications in the ever-evolving communications world. Stay on the forefront of industry knowledge, continue to refine your skills and take your work to the next level by achieving—and maintaining—this important credential. For more information, contact APR Co-Chair Rosanne Hart at Rosanne@thehartagency.com

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Student of the Month

Meet Hailee Elledge, president of SMU PRSSA:

I am so grateful for the opportunity to serve as SMU’s PRSSA president for the 2017-2018 year. PRSSA is the best organization I have joined at SMU because of the friendships, connections and opportunities it has provided me in the Dallas professional world. This is my third year being part of the organization and the second year I have held a leadership position. Previously, I served as the campaigns and specials projects chair but decided to run for president with the hope of better developing our chapter. One of my main goals as president this year is to gain more recognition on campus. I also want to focus on strengthening ties with the Dallas PRSA chapter and generating more career/networking opportunities for our members. I am looking forward to watching our chapter grow and am excited for all the speakers, tours and workshops we have planned for this year.


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Other News

Considering Membership? Join now!

Don’t miss your chance to receive members-only access and discounted rates at upcoming events! If you’re not yet a member of the Dallas chapter, check out prsa.org/join for details about adding your local chapter membership or contact membership@dallasprsa.org for help.

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New Members

Please welcome our new and reinstated PRSA Dallas members:

  • Alexander Anderson
  • Amanda Rider, senior communications specialist, Marketwave
  • Ashley Thomas, communications officer, Wichita Falls ISD
  • Crissanka Christadoss
  • Elizabeth Anne LaMonte, account coordinator, C.Pharr & Company
  • Emily Morgan Wisner
  • Jaime Jordan, director/VP corporate communications, Federal Home Loan Bank of Dallas
  • Lynna Elaine Keyes
  • Margaret Shaw Olvera
  • Mary Kate Jeffries
  • Sheri Lee R. Norris
  • Tiffany Moss, communication strategist, Huckabee

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

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