January 2018 Print

President's Message

Happy New Year! I am looking forward to serving as your chapter president in 2018 and looking forward to a great year for PRSA Dallas starting with our first luncheon on Thursday, Jan. 11, at Prestonwood Country Club. Eric Harris with GatherRound will discuss crafting thought-provoking narratives and stories that resonate with your audience, all without relying on presentation decks. A big thanks to Jennifer Little and the programs committee for their work on this program and securing a new location. 

I talked with many of you last year about what you believe are opportunities for our chapter. I want to let you know I heard you. You asked for more opportunities for networking, so we are adding new venues conducive to networking, quarterly in-person board meetings, and networking events for new and existing members. You told me that you miss the free member events, so we are adding them back into the program mix. You asked that we experiment with different geographic locations, so we will hold events in different locations around Dallas. And you asked that we experiment with breakfast meetings, in addition to lunches. Stay tuned for those. At our February meeting, Nan Banks, director, Center for Communication at Toyota Motor North America, will discuss “Engaging the Workforce Around a Big Initiative.” Be sure to mark your calendars. 

Thank you all for your contributions to the chapter as a guest, member, volunteer, sponsor or leader. Please send any ideas you have for the chapter my way at d_coletti@yahoo.com! I look forward to hearing from you and seeing you throughout 2018.

Donna Coletti, APR

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Upcoming Events and Opportunities

Save the Date: Learn How to Develop a Year-Long PR Plan on Feb. 22

Register here.

Start 2018 by learning how to develop a year-long public relations plan for your brand on Thursday, Feb. 22.

Join NuPros to learn from Ashley Capps, vice president at FleishmanHillard, on how to strategically think through and develop a year-long public relations plan that ties back to consumer benefit, brand goals, and metrics of success 

This event is free and open to anyone interested in the topic. You do not have to be a PRSA member to attend, but you do need to register.

PRSA Dallas members, here’s how you can help. If you know a NuPro (PR professional with zero to five years of experience) who you currently work with, mentor, or stay in touch with, please forward this event information their way. Your support in someone else’s career is very impactful. 

Save the Date for the PRSA Southwest District Conference

The PRSA Southwest District and New Mexico Chapter invites you to join them at the Southwest District Conference March 8 to 9 in Albuquerque, New Mexico. Registration will open soon. Join the fun as speakers explore “Blue Sky Thinking.” Pre-conference programs include an APR jumpstart and how to start your own public relations firm. Learn more here.

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PRSA Dallas Chapter News

Get to Know the APR and Become a Leader in the Field

As a mid-career public relations professional, you know that your success depends on staying relevant, resourceful, and inspired. Recognized worldwide, the Accreditation in Public Relations integrates timeless communications principles with contemporary strategies and tactics, and distinguishes you as a leader in the field. Invest time now to position yourself for success.

To learn more about the APR process, contact PRSA Dallas Accreditation Committee co-chairs Malizy Scruggs at malizy@christianmadisonpr.com or Rosanne Hart at rosanne@thehartagency.com.

Calling All Mentors and Mentees

We are gearing up to launch the 2018 mentorship program, which pairs PR and communications professionals in the first five years of their career with seasoned PR professionals with at least 10 years of experience. Mentors assist mentees in developing professional skills and passing along valuable knowledge to aid in the advancement of a mentees career.

Mentors meet with mentees throughout the year to discuss the PR profession and answer any questions mentees may have about the direction of their career. If you’re a PR professional with at least 10 years of experience and want to share your knowledge of the communications industry with a rising PR professional, or if you are a young professional in the first five years of your career looking for a trusted mentor to answer your tough career questions, this program is for you.

If you’re interested in participating as a mentor or mentee in the 2018 mentorship program, please email Aisha Fletcher and Whitney Strittmatter at fletcher.aisha@gmail.com and whitstritt@gmail.com with your name, company, industry, number of years of experience and expertise/interests by Jan. 31.

Considering Membership? Join Now!

Don’t miss your chance to receive members-only access and discounted rates at upcoming events. If you’re not yet a member of the Dallas chapter, check out prsa.org/join for details about adding your local chapter membership or contact membership@dallasprsa.org for help.

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New Members

Please welcome our new and reinstated PRSA Dallas members:

  • Amanda Miller, divisional manager, government affairs and communications
  • Calley McGehee Herth, marketing and communications manager, Metrocare Services
  • Crystal Cantu, communications manager, The Beck Group
  • Darren Grubb, senior vice president, communications, marketing and events, Dallas Regional Chamber
  • Gretchen Kaufman
  • Lauren Chipley
  • Lauren Gordon
  • Lydia Laske, senior marketing manager, Lone Star Ag Credit

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

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