June 2018 Print

President's Message

I can’t believe the year is almost half way over. It seems like it was January only a short while ago, even though the summer heat tells another story. We are going to change our summer schedule this year and take our summer break from monthly meetings in June. Our next monthly meeting will be July 12 at Prestonwood Country Club, so I’ll see you there. We’ll have two events in June, a NuPros meeting on June 7 and a free-for-members breakfast described below.

Hopefully, you saw that our annual Pegasus Awards are officially open for entries. The Pegasus Awards recognize the most outstanding strategic communications efforts in the Dallas area developed from July 1, 2017 to June 30, 2018. Members, non-members and students are invited to submit entries, so begin working on your entry to showcase your best programs and projects. We’ll be holding a free-for-members breakfast in late June on “How to Prepare an Award-Winning Entry,” to jump start your entry process. Silver Anvil Award winner Jody Venturoni, Founding Partner, LDWWgroup will lead the breakfast and is also a judge for the Bronze and Silver Anvil Awards. Guests can attend for a fee. Watch for the announcement for this breakfast, which will be coming soon. I’d like to thank the Honors and Awards committee of Rachel Deems, Nelli Tokleh, Marty Heires, Christy Sparrow, Kailey Schellack and Kelly Morris for supporting the Pegasus Awards.

Our board of directors and committee members were able to meet in person in May, and I am so grateful for all the work they do to keep the PRSA Dallas Chapter healthy and viable. There are too many of you to name in this newsletter, but a big thanks to all of you. We are one of the largest PRSA chapters in the U.S. with 367 members, and it takes a lot of work to keep us running smoothly. If you aren’t on a committee, then I encourage you to contact me and join one. It is an effective way to grow your local network within the Dallas communications community. And as always, send me your thoughts and ideas on how to strengthen the chapter.

Donna Coletti, APR

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Monthly Event

Free for Members Breakfast June 27 -- Creating Award Entries That Win!

We will be hosting a free-for-members breakfast (guests pay a small fee) on Wednesday, June 27 at Brinker Internatinal headquarters. Jody Venturoni of LDWW will share tips for how to create best-in-category award entries to improve your organization's chances of winning. Jody has worked with award-winning campaigns and has served as judge for numrous national and international industry awards, including the prestigious Public Relations Society of America Silver Anvil Awards. Details and registration information coming this week!

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Upcoming Events and Opportunities

REGISTER TODAY: Explore the nuances of global public relations and learn the ins and outs of working with international markets with lessons learned from global PR experts on Thursday, June 7!

Join the NuPros group to hear from Donna Coletti, former director of international communications and market research at Texas Instruments (TI) and Taylor L. Cole Longacre, APR, marketing and communications director at Expedia Group.

This event is FREE and open to anyone interested in the topic. You do not have to be a PRSA member to attend, but you do need to register.

Mark your calendars:

Date: Thursday, June 7

Time: 6:15 – 8 p.m.

Location: Brinker International (Building C) - 6727 Hillcrest Plaza Drive, Dallas, TX 75230

Located on the first floor in building C in the “Play Room”

Parking is available in front of building C

Cost: FREE


PRSA Dallas members, here’s how you can help. If you know a NuPro (PR professional with 0-5 years of experience) who you currently work with, mentor, or stay in touch with, please forward this event information their way. Your support in someone else’s career is very impactful.

About the speakers:

Donna Coletti

President, PRSA Dallas Chapter

Donna Coletti has worked in the field of marketing and communications for more than 30 years.  She retired from Texas Instruments (TI) in 2017 as International Digital Marketing Director, a role she had held since 2005. In this role, she managed TI’s global digital marketing teams outside the U.S., market research, and the communications new college graduate and intern digital marketing programs. In her previous positions at TI, Donna managed TI’s global media relations organization. She is accredited by the Public Relations Society of America (PRSA) and serves on the Dallas PRSA Chapter Board as President. She has served on the Dallas PRSA Chapter’s Board in numerous other leadership positions since 2002 and on the Houston PRSA Chapter board. Donna was also a member of the Institute for Public Relations’ Commission on PR Measurement and Evaluation for more than 10 years and was a member of the Advisory Board for SMU’s m.School Initiative.

Donna volunteers on committees at the Dallas Symphony Orchestra and The Arts Community Alliance. She has served as a Board Member with WiNGS (Women in Need of Generous Support) and the Dallas Arboretum.

Taylor L. Cole Longacre, APR

Taylor L. Cole Longacre, APR, is a past PRSA Dallas president and leads marketing and communications for a technology division at Expedia Group. Prior to her current role, for seven years she was the director of public relations and social media programs for the Expedia brand Hotels.com. She has more than 14 years’ experience representing technology, travel, health care and consumer brands globally and is a frequent industry speaker. She co-hosts a TV show on travel and finds excitement in venturing beyond her own backyard to share tips and tricks on finding heart-racing excursions, sights and places to stay.

Taylor’s an SMU alumna and the outgoing president of the SMU Corporate Communication Public Affairs Advisory Board. Follow her on Twitter and Instagram: @TravelwithTLC


Mark Your Calendar: PR Workshop for Nonprofits on Friday, July 20

PRSA Dallas will host its fourth annual PR Workshop for Nonprofits on Friday, July 20 at the Brinker corporate office in Dallas. This half-day workshop will be led by PRSA members as a chance to give back to the community by lending their time and expertise to deserving local causes. For these cause-driven organizations, it’s a chance for them to hone their branding, digital marketing, and fundraising efforts for North Texas Giving Day and fall giving campaigns with tips and best practices from experts.

If you work with a nonprofit, you won’t want to miss this workshop! The event has sold out for the past three years, and we predict a similar count this year.

Members and non-members of PRSA Dallas are welcome to attend. Registration cost is $25 per person and includes breakfast. (Fee will be refunded to guests in attendance after the event only.)


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2018 PRSA Dallas Pegasus Awards

The Pegasus Awards recognize the most outstanding public relations and strategic communications efforts in the Dallas area and provide a constructive critique by an independent panel of judges for each entry. Members, non-members and students are invited to submit entries.

2018 Details:
Window of eligibility: 12 months – July 1, 2017 to June 30, 2018
Early bird deadline (members only): 5 p.m. Central, July 17, 2018
Final deadline: 5 p.m. Central, July 31, 2018
Both payment and entry must be received prior to this deadline – NO EXCEPTIONS.
Student entry deadline: 5 p.m. Central, Sept. 11, 2018
Both payment and entry must be received prior to this deadline – NO EXCEPTIONS.

Awards contact: Rachel Deems
Click here for Call for Entries Form and Entry Form

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APR Spotlight

Congratulations to our Newest APRs

Help us congratulate Sherry Carr-Smith and Brooke Traister for achieving Accreditation in Public Relations and join us for their official pinning taking place during the June monthly luncheon. Completing the APR is a great accomplishment— learn more by visiting praccreditation.org.

Sherry Carr-Smith, APR

Sherry has been a public relations practitioner since 1997. Sherry knew from the age of 10 that she was going to be a hard-hitting journalist, until she took her first PR class and was hooked. She has always worked in the non-profit world and has done everything from media relations to social media management, event planning to internal communications. Sherry has been with CHRISTUS Health for more than a decade where her current focus is translating the words that her IT team tells her into words that everyone else can understand.

She pursued the APR designation as a way to strengthen her professional development and confirm the strategic knowledge she has gained from more than 20 years of hands-on experience. Having letters behind her name also gives her a chance to explain what they stand for and why they're important to her as an individual and to public relations as a profession.

Brooke Traister, APR

Brooke has nearly nine years of public relations experience in agency, corporate and nonprofit settings. After earning a degree in journalism from UNT, she spent the first five years of her career at Tucker & Associates, a boutique agency specializing in travel and tourism PR. Most recently, she has served as a senior member of the PR team at Children's Health, and she is currently president-elect of PRSA Dallas. Brooke says that earning her APR has been an important professional milestone, helping her to elevate her approach to public relations problems and giving her the essential foundational knowledge to become a more well-rounded professional.


Colleagues don’t let colleagues study alone!

The next APR Prep and Study Session will be held on Saturday, June 9, 10 a.m.-Noon at LaMadeleine French Bakery & Cafe located at 11930 Preston Rd #100, Dallas, Texas 75230. To register, please email Malizy Scruggs.

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New Members

Please welcome our new PRSA Dallas members:

  • Valarie J. Bell, PhD., Professor at the University of North Texas
  • Dione Fudzie, Senior Director of Strategic Communications, Marketwave
  • Ashley Green
  • Madison Suarez, Brinker International
  • Marissa Walker, Senior Public Relations Specialist, Southwest Transplant Alliance
  • Matt Flores, Assistant VP of University Communications, Texas Woman's University
  • Jennifer Jones
  • Tovah Brown, Specialist Communications, ADT
  • Teddi Cliett, Associate, Three Box Strategic Communications
  • Brian Conway

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Other News

Marketing Central Open House June 14

Ascend Marketing is hosting an open house for Marketing Central, a new marketing hub in Grapevine, Texas. Marketing Central is a community for creative professionals, marketers, communicators and PR specialists who need a dedicated desk or an executive office. We invite Grapevine Chamber of Commerce members and PRSA Dallas members to join us on June 14 between 3-7 p.m. at Marketing Central, 2301 Ira E. Woods Avenue, Grapevine, Texas 76051. Let’s have a spirited toast and some light fare before we all head into summertime. We look forward to seeing you! RSVP online

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

Recent postings:

Philanthropic Communications SpecialistBoy Scouts of America Irving, TX

Associate Connector, Golin Dallas, TX

Writer, VisitDallas Dallas, TX

Digital Content Resource Specialist, VisitDallas Dallas, TX

Strategic Communications Coordinator, North Texas Community Foundation Fort Worth, TX

Publicist, The Bozell Company Dallas, TX

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

Connect with uswww.prsadallas.org

FacebookPRSA Dallas

LinkedInPRSA Dallas Chapter


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