July 2018 Print

President's Report

I will be celebrating the 242nd adoption of the Declaration of Independence this 4th of July in Steamboat Springs, Colorado. I am so proud to be an American, every time I see their small-town parade and the all-day celebration of the 4th of July holiday. Steamboat Springs began in 1875 as a farming and ranching community. If you go 30 minutes out of town, you will find areas that probably still look like they did in 1776 and 1875. However, the town is in one of the most disruptive phases of its history, as it slowly changes from a farming and ranching community to a tourist destination.

This disruption makes me think about our profession. It too, is going through one of the most disruptive phases of its existence. The lines are blurring between public relations, strategic communications, digital marketing, influencer marketing, social media/marketing and brand. Because of the digital era and its impact, it is easy to get left behind these days if you don’t keep adapting existing skills and learning new ones. Thanks to our Programs Committee led by Jen Little, these topics will be a focus of the programs for the remainder of the year. I hope to see you at one of these programs starting with our July 12 program featuring Ashley Capps, vice president/account director at Ketchum. Ashley will be discussing navigating social influencers, even as many are now regular people; to deliver results, relevance and engagement for brands. And, don’t forget about the Pegasus Awards. Members, non-members and students are invited to submit entries, so begin working on your entry to showcase your best programs and projects. If you have a program that was creative, unique, delivered stellar results or is highly unusual, I encourage you to enter it into the Pegasus Awards. Thanks to everyone on the Honors and Awards committee for their work on the Pegasus Awards.

Thanks to all of our board members and committee members for their work in keeping our chapter viable. If you aren’t on a committee, then I encourage you to contact me and join one. It is one of the most effective ways to grow your local network within the Dallas communications community. And as always, send me your thoughts and ideas on how to strengthen the chapter.

Donna Coletti, APR

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Monthly Event

Harnessing the Power of Influencers in Brand Marketing

Thursday, July 12, 2018
11:30 AM - 1 PM

Whether you need a celebrity for one program or want to create an ongoing influencer campaign, working with influencers has increasingly become an approach that delivers results, relevance and engagement for brands. But, as regular people gain influence online, the world of navigating social influencers can be challenging.

Join our July luncheon as Ashley Capps of Ketchum shares insights and best practices for working with influencers in today’s social climate. You’ll hear:

• How to get true value in working with influencers
• The pitfalls to avoid in influencer campaigns
• What it takes for a meaningful partnership
• Examples of influencer success

Register by 5pm, Monday, Jul 09, 2018 to avoid late fees.

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Upcoming Events and Opportunities

PRSA Dallas Love Connection

Stay tuned for details about “speed dating” style networking event in September. The PRSA Dallas Love Connection will include time for networking, a special guest speaker, and a series of “speed dating” tables where old and new PRSA Dallas members can meet and get more involved with the chapter. Tentatively scheduled for 6-8 p.m. at the AC Hotel and Residence Inn by the Galleria; date TBD.

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PRSA Dallas Chapter News

Seeking volunteers for the Nonprofit PR Workshop

The committee for the Nonprofit PR Workshop is seeking several volunteers to assist with the half-day event on Friday, July 20. Volunteers are asked to arrive at 7:30 a.m. for two hours, or they are welcome to stay for the remainder of the workshop. The workshop will take place at the Brinker corporate office in Dallas. Details on the workshop and the address can be found here. Please contact Zakiyah Johnson by July 13 to sign up as a volunteer.

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APR Spotlight

I Already Have a Degree—What Can the APR Do for Me?

The APR builds on the foundation of your educational degree, keeping you current on today’s best practices and applications in the ever-evolving communications world. Stay on the forefront of industry knowledge, continue to refine your skills and take your work to the next level by achieving—and maintaining—this important credential.

If you want to know how you can begin the APR accreditation process, join the monthly Saturday study group, or serve as an APR mentor, please contact APR Co-Chairs Malizy Scruggs or Rosanne Hart.

APR Pinning Ceremony for new APRs

Don’t miss the July 12 event, where we’ll honor our two newest recipients of the APR accreditation with a pinning ceremony. Come help us congratulate Brooke Traister and Sherry Carr-Smith for achieving this important credential!

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2018 PRSA Dallas Pegasus Awards

The Pegasus Awards recognize the most outstanding public relations and strategic communications efforts in the Dallas area and provide a constructive critique by an independent panel of judges for each entry. Members, non-members and students are invited to submit entries.

2018 Details:
Window of eligibility: 12 months – July 1, 2017 to June 30, 2018
Early bird deadline (members only): 5 p.m. Central, July 17, 2018
Final deadline: 5 p.m. Central, July 31, 2018
Both payment and entry must be received prior to this deadline – NO EXCEPTIONS.
Student entry deadline: 5 p.m. Central, September 11, 2018
Both payment and entry must be received prior to this deadline – NO EXCEPTIONS.

Awards contact: Rachel Deems

Click here for Call for Entries Form and Entry Form

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New Members

Please welcome our new PRSA Dallas members:

Nicholas P. Smith

Marjorie Robinson Dolch, Celanese

Rachel Patricia Hobbs

Madeline Littrell, AT&T

Ryan Owens, Methodist Health System 

Samantha Paige Pruser, DHD Films 

Pilar Schank, City of Southlake 

Alexandra Twiss

Hannah Hardage Yeargan, Will Reed 


Not a member of PRSA Dallas yet? Need to renew your membership? Now is the time to join! Use code SUMMER18 when renewing or joining our chapter and get your $35 reinstatement fee or $65 initiation fee waived between July 1-August 31. Additionally, you will receive a $25 Amazon gift card for joining. That is one hot summer deal!

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

Recent postings:

Public Affairs Specialist

Ace Cash Express, Irving, TX


Public Relations Specialist

Parkland Health & Hospital System, Dallas, TX


Account Executive – Public Relations

Cooper Smith Agency, Dallas, TX


Commentary Editor

Southern Methodist University, Dallas, TX


Senior Special Events Coordinator

City of Irving, Irving, TX

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

Connect with us: www.prsadallas.org

Facebook: PRSA Dallas

LinkedIn: PRSA Dallas Chapter

Twitter: @prsadallas

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