Meeting/Event Information

PRSA Dallas Pegasus Awards + Pro-Am Student Day

October 19, 2018
11:30 AM - 2:00 PM

Brookhaven Country Club
3333 Golfing Green Dr
Farmers Branch, TX 75234

Celebrating Excellence & Encouraging the Future: PRSA Dallas Pegasus Awards + Pro-Am Student Day
Keynote by Fred Cook, Golin: “The Evolution of Ethics”

Join PRSA Dallas for a special luncheon on October 19th featuring the annual Pegasus Awards combined with Pro-Am Day for students in public relations. The keynote speaker is Fred Cook; Chairman Golin; Director, University of Southern California Center for Public Relations who will speak about USC’s 2018 Global Communications Report’s results and discuss the ethical implications of communicating in an environment where definitions of trust, transparency and even truth are changing every day.

Communicators regularly find themselves in the middle of complex ethical situations, promoting controversial clients or defending divisive positions…The changing media terrain complicates the problem. The prevalence of fake news, branded content and paid influencers raises ethical questions that aren’t going away.” -- Fred Cook, USC Annenberg 2018 Global Communications Report

PRSA Dallas Pegasus Awards
Winners of the PRSA Dallas’ Pegasus Awards will be announced following the keynote address. The Pegasus Awards recognize the most outstanding public relations and strategic communications efforts in the Dallas area. Finalists will be emailed in advance of the event.

Pro-Am Day
Pro-Am Day (short for Professional-Amateur Day) serves to connect college students with experienced public relations professionals through a unique shadowing opportunity. Students will be paired with a mentor from an agency, corporate or nonprofit setting and will shadow the PR pro from 9 a.m. to 11 a.m. Both mentors and students are then invited to attend the luncheon event for awards, keynote and networking with more professionals.

Students who are interested in signing up for Pro-Am Day, or have any questions, may contact Jeff Cheatham at PRSA Dallas members who would like to sign up as a mentor may contact Nikki Stephens at The deadline to sign up for Pro-Am day for both students and mentors is Friday, Oct. 5.

Don’t miss this incredible opportunity to celebrate the excellence in public relations and encourage the future of our industry!

Deadline to register: Monday, Oct. 15 at 5:00 p.m.

Friday, October 19, 2018
11:30 a.m. – 2:00 p.m.
(Registration and networking begins at 11:30 a.m.; Program starts at 12:00 p.m.; Awards begin at 1 p.m.)

Brookhaven Country Club
3333 Golfing Green Dr., Farmers Branch, TX 75234
We will be in the main dining room.

PRSA Dallas members - $50 Early Bird price prepaid online by 5:00 p.m. Monday, Oct. 15
$65 After 5:00 p.m. Oct. 15
PRSA Dallas members - Table of 8 - $450 prepaid online by 5:00 p.m. Monday, Oct. 15
Non-members - $65 Early Bird prepaid online by 5:00 p.m. Monday, Oct. 15
$80 After 5:00 p.m. Oct. 15
Non-members Table of 8 - $450 prepaid online by 5:00 p.m. Monday, Oct. 15
Students - $35 prepaid online by 5:00 p.m. Monday, Oct. 15

Note: Cancellations are due by 5 p.m. on Monday, Oct. 15, 2018. If you need to cancel, contact Liz Kennedy at No refunds will be made after this date. No-shows will be billed.

Substitutions must be made in writing to Liz Kennedy at by noon on Oct. 16.

Thank you to our sponsors!


$50.00 PRSA Dallas Member
$65.00 after 5:00 pm October 15

$450.00 PRSA Dallas Member Table of 8

$65.00 Non-member Price
$80.00 after 5:00 pm October 15

$450.00 Non-member Table of 8

$35.00 Student Price