Meeting/Event Information

PRSA Dallas November Breakfast

November 09, 2018
7:30 AM - 9:45 AM

The Clubs of Prestonwood - Creek Clubhouse
15909 Preston Road
Dallas, TX 75248

PRSA Dallas 2018 Video Summit: How to Create Compelling Video that Reaches Your Audience

With the world of media and entertainment evolving at an exponentially rapid rate, the challenge of reaching and engaging audiences online is greater than ever before. The statistics for online video consumption are driving the demand to constantly feed an ever-growing need for fresh and relevant video content that resonates with the online audience.

• 82% of Twitter users watch video content on Twitter
• YouTube has over a billion users, almost one-third of total internet users.
• 45% of people watch more than an hour of Facebook or YouTube videos a week.
• More than 500 million hours of videos are watched on YouTube each day.
• More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

As hundreds of digital video services compete for audience views and attention, public relations professionals must retain a leadership role in creating and distributing relevant and engaging video content on an ongoing basis.

The PRSA Dallas 2018 Video Summit on November 9 features a panel of leading video experts from around the country to help PR professionals develop compelling and strategic content that amplifies the reach and engagement of their target audiences across a wide array of media platforms.

We’ve assembled an experienced panel of experts facilitated by PRSA Board Member Sean McGill of 90 Seconds, a live streaming and video production company in Dallas. Sean has over 20 years of experience helping global brands and agencies produce and distribute live and produced video content. Panelists include (more added soon):

Erik Ducker, Technology Partnerships at Brightcove: Erik has experience managing marketing and partnership strategies at multiple online video platforms. His leadership has enabled hundreds of brands to succeed with their online video investment. Erik takes on the unknown with passion and focus - relentlessly fighting for the success of those around him.
Eddie Vaca, CEO of AMP Live: As an award-winning product developer, media distributor, and start-up enthusiast, Eddie has proven that perseverance and grit will always get the job done. He leads with passion, intelligence, and a calm cool collective. Eddie is an entrepreneur, on a mission to solve some big problems.
Gary Goldhammer, BCW: Gary is a storyteller and experienced digital communications strategist with more than 22 years invested in integrated marketing campaigns, public relations and journalism. He has led regional/global operations and created innovative best-in-class programs for B2C and B2B companies including Colgate, Adobe, eBay, HP, P&G, Microsoft, Netflix, Holiday Inn, Coca-Cola, Ford, Target, Mazda, Walgreens and The Walt Disney Company.

Attendees will leave the breakfast workshop with tangible ideas and affordable ways to incorporate video into communication plans. Panel topics and discussions around best practices include:

• Storytelling & creative development
• Amplifying audience reach & engagement
• The value of tentpole & episodic content
• Distribution platforms
• Produced & Live Streaming Content
• Increasing ROI through audience notification, metrics and analytics
• Trends for 2019

Join us for this informational and interactive breakfast session to get up to speed on the latest in video content!

Friday, November 9, 2018
7:30 am – 9:45 am
(Registration and networking begins at 7:30 am; Program: 8:00-9:45 am)

The Clubs of Prestonwood - Creek Clubhouse
15909 Preston Road, Dallas, TX 75248
(Preston Road just north of Arapaho Rd)

$38 Early Bird PRSA member price prepaid online by Monday, November 5, 2018
$48 After 5:00 pm November 5

$53 Early Bird non-member price prepaid online by Monday, November 5, 2018
$63 after 5:00 pm November 5

$25 Student fee prepaid online

Note: Cancellations are due by 5 p.m. on Monday, November 5, 2018. If you need to cancel, contact Liz Kennedy at No refunds will be made after this date. No-shows will be billed.

Substitutions must be made in writing to Liz Kennedy at by noon on Tuesday, November 6, 2018


$38.00 PRSA Dallas Member
$48.00 after 05:00 pm November 5

$53.00 Non-member Price
$63.00 after 05:00 pm November 5

$25.00 Student Price