Meeting/Event Information

PRSA Dallas March Breakfast

March 21, 2019
7:30 AM - 9:00 AM

Half Price Books
5803 Northwest Highway
Dallas, TX 75231

Members-Free Coffee and Conversation: Coaching the C-Suite with Casey Norton of D/FW International Airport 

To expand their brand and improve the reputation of the organization, C-suite executives need wise counsel, not made-to-order communications. From day one, communications leaders need to play the role of a trusted adviser to the CEO by understanding their wants and needs for the company. So how do you earn that distinction?

Join PRSA Dallas for coffee and conversation with Casey Norton, vice president of communications and marketing for Dallas/Fort Worth International Airport. He will talk about the steps you can take to evolve your role from expert tactician to strategist and adviser. Learn how to listen to the C-suite, gain their trust and deliver the victories that elevate the value of the PR and communications team across the organization.

A light breakfast is included with your ticket, and this event is free for PRSA Dallas members. (While the cost shows $25, this is a deposit to reserve your spot. Members will be reimbursed after attending the event.)

Register today to save your seat!

About Casey Norton

Casey Norton is Vice President of Communications and Marketing for Dallas/Fort Worth International Airport and is responsible for all crisis communications, domestic and international media relations, global marketing, social media, community engagement, Board and Owner city relations, and internal communications for the fourth busiest airport in the world.

Prior to joining DFW, Norton was the Director of Corporate Communications for American Airlines. While there, he led all external communications, leveraging personal media relationships to further expand the American Airlines brand. He also held the position of Vice President – Media Strategist at Weber Shandwick, one of the world’s leading global public relations firms. His clients included American Airlines, Ernst & Young and Royal Caribbean. Norton gained his newsroom experience working as a reporter and anchor in multiple markets, including Dallas-Fort Worth, Seattle and Houston.

Norton holds a Bachelor of Journalism from the University of Texas at Austin.

Thursday, March 21, 2019
7:30 a.m. to 9 a.m.
(The program will begin at 8 a.m.)

Half Price Books – Flagship (Community Room)
5803 E. Northwest Hwy., Dallas, TX 75231
Parking is free. Enter through the main entrance of the store.

Members: $25 (fee will be reimbursed after attendance)
Non-members: $35
Students: $15
An extra fee of $10 will be applied after the deadline.

Deadline to Register: Monday, March 18 at 5 pm

Thanks to our venue host, Half Price Books-Flagship!

Not yet a member? Join now and attend this luncheon at the member price! Once you have received your paid receipt for your national and local membership, please email the receipt to Liz Kennedy to be added to the registration list for this event. Deadline to email receipts is Monday, March 18, 2019 at 5 p.m.

Click here to join PRSA and the local Dallas chapter:

Note: Cancellations are due by 5 p.m. on Monday, March 18, 2019. If you need to cancel, contact Liz Kennedy at [email protected]. No refunds will be made after this date. No-shows will be billed.





$25.00 PRSA Dallas Member Price
$35.00 after 05:00 pm March 18

$35.00 Non-member Price
$45.00 after 05:00 pm March 18

$15.00 Student Price