Meeting/Event Information

PRSA Dallas PR Boot Camp

May 03, 2019
8:00 AM - 12:00 PM

Dean Foods
2711 North Haskell Avenue
Dallas, TX 75204

PR Boot Camp: Building Media and Influencer Relationships with Michael Smart

PRSA Dallas is pleased to bring nationally acclaimed media pitching coach Michael Smart to Dallas for a half-day professional development workshop on building media and influencer relationships. Known for helping PR pros improve their pitching success rate, Michael travels the country training PR professionals on how to boost their communications results. His workshop participants have subsequently placed their own stories in the Wall Street Journal, Washington Post, USA Today, People, CNN, NBC’s Today and the Associated Press.

This half-day boot camp will focus on laying the foundation required for superior pitching success. Participants will discover Michael’s unique approach to building a strong network of journalists and other influencers who know, like and TRUST you.

He will give attendees a step-by-step process for connecting with contacts who might trust a specific source one day, only to doubt that source the next. And he’ll expand participants’ thinking to build their network of contacts well beyond the world of journalists – to focus on creative and innovative opportunities for reaching your audience that most PR pros miss.

Michael is known for his energy and clarity as a speaker, leaving audiences with specific, actionable tips they can apply immediately to get better PR results.

Participants will learn:

  • How to open your eyes to the full spectrum of third-party influencers (there are eight different types) that represent BIG opportunities – you’re likely overlooking at least three of them
  • How to conduct “audience intelligence” using a suite of online tools designed to show you which channels and outlets are most important (and trusted!) by the people you are trying to reach.
  • How to get noticed without annoying anyone. You’ll get a step-by-step process for getting on the radar of journalists and influencers and starting relationships the SMART way.
  • The counterintuitive way for using social media to BUILD relationships. Most PR pros’ attempts at doing this cause more harm than good!

This is an opportunity not to be missed!
 Michael’s boot camps are extremely popular in other cities and usually sell out – often at higher prices. Register now to reserve your spot and take advantage of earlybird pricing!

About Michael Smart

Michael Smart is an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing. He is regularly among the highest-rated speakers at the industry’s largest conferences. He has trained more than 9,000 PR professionals how to boost their communications results.

A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. He has also taught public relations courses for five years at Brigham Young University, where he earlier earned bachelors and master’s degrees in communications with an emphasis in public relations. He enjoys adding to his list of the nation’s most underrated restaurants and exploring the mountains and national parks near his Utah home with his wife and four children.

Friday, May 3, 2019
8 a.m. to noon  
Doors open at 7:30 a.m.

Cityplace Tower
2711 N. Haskell Ave.
Dallas, TX 75204

Thanks to our venue host, Dean Foods!

Thanks to our in-kind sponsors!


Parking details coming soon.

Earlybird Rates (March 4-31)
Members: $199 - including PRSA Dallas, Greater Fort Worth and Central Texas chapter members
Nonmembers: $249

Regular Rates (April 1-29)
Members: $249 - including PRSA Dallas, Greater Fort Worth and Central Texas chapter members
Nonmembers: $299

Buy 3 Get 1 (Members): $749 - at least one person must be a Dallas, Greater Fort Worth or Central Texas chapter member

Buy 3 Get 1 (Nonmembers): $899

Students: $79

Late fees apply after the April 29 deadline.

Registration deadline: Monday, April 29 at 5 p.m.

Not yet a member? Join now and attend this luncheon at the member price! Once you have received your paid receipt for your national and local membership, please email the receipt to Liz Kennedy to be added to the registration list for this event. Deadline to email receipts is Monday, March 18, 2019 at 5 p.m.

Click here to join PRSA and the local Dallas Chapter:

Note: Cancellations are due by 5 p.m. on Monday, April 29, 2019. If you need to cancel, contact Liz Kennedy at No refunds will be made after this date. No-shows will be billed.




$249.00 PRSA Dallas Member
$349.00 after 05:00 pm April 29
$199.00 Earlybird rate before April 1

$249.00 Fort Worth PRSA Members
$349.00 after 05:00 pm April 29
$199.00 Earlybird rate before April 1

$249.00 Central Texas PRSA Member
$349.00 after 05:00 pm April 29
$199.00 Earlybird rate before April 1

$299.00 Non-member Price
$399.00 after 05:00 pm April 29
$249.00 Earlybird rate before April 1

$79.00 Student Price

$749.00 Buy 3 Get 1 Free (at least 1Dallas, Fort Worth, Central Texas member)

$899.00 Buy 3 Get 1Free Non-member