Meeting/Event Information

PRSA Dallas April Luncheon

April 18, 2019
11:30 AM - 1:00 PM

The Clubs of Prestonwood - Creek Clubhouse
15909 Preston Road
Dallas, TX 75248

Crafting Success through Cross-Functional Collaboration with Michaels Stores

Today, more than ever, the internal boundaries between communications and marketing functions are dissolving. In an online world where news is broken and consumed outside of traditional media sources, communications professionals win when they work collaboratively with their marketing, digital and creative services colleagues to produce memorable multi-channel content. At the end of the day, no matter the medium, the message needs to be clear and consistent for best results.

Join PRSA Dallas and communications leaders from Michaels Stores on Thursday, April 18, for a lunch discussion on new and engaging methods of distributing news. Hear from Kiley Rawlins, vice president of investor relations and corporate communications, and Mallory Smith, public relations manager, on how these two departments collaborate on public relations, internal communications, influencer programs and more. They’ll share examples and best practices for finding synergies with internal departments to strengthen corporate storytelling. One example they’ll share is Michaels’ MAKE campaign and the tactics they used to ensure message consistency through every audience touchpoint, from news coverage to internal communications.

Register now for this great presentation!

About Kiley Rawlins

Kiley Rawlins joined The Michaels Company, Inc., North America's largest specialty retailer of arts and crafts, in January 2016 in the newly created role, Vice President – IR & Corporate Communications.  An accomplished senior investor relations and communications executive with more than 20 years of experience in investor relations for Fortune 500 companies, Kiley has extensive experience leading internal and external communications through crisis situations and activist investor campaigns. At The Michaels Companies, Kiley is responsible for the development and execution of the company’s investor relations and corporate communication strategies. She graduated from the University of Virginia with a Bachelor of Science degree in Commerce.

About Mallory Smith

Mallory Smith joined The Michaels Company, Inc., North America's largest specialty retailer of arts and crafts, in October 2016. Mallory has spent a majority of her professional career focused in the consumer public relations space. She has experience in brand building, editorial product placement, sample procurement, event execution and managing influencer relationships. At Michaels, Mallory is responsible for ensuring the brand reputation is enhanced through positive, proactive public relations campaigns. She is a graduate of Texas Tech University with a bachelor’s degree in communications and a minor in retail.

Thursday, April 18, 2019
11:30 a.m. to 1 p.m.
(The program will begin at noon.)

The Clubs of Prestonwood - Creek Clubhouse
15909 Preston Road, Dallas, TX 75248
(Preston Road just north of Arapaho Rd)
Parking is free. Enter through the main entrance of the club.

**The Clubs of Prestonwood serves our group buffet-style with a wide range of options, including hot chicken, beef or pork, and seafood options, side dishes, soups, and salads as well as desserts.

Members: $35
Non-members: $55
Students: $25
A $10 late fee will be applied after the deadline.

Deadline to register: Monday, April 15 at 5 p.m.

NOTE: Not yet a member? Join now and attend this luncheon at the member price! Once you have received your paid receipt for your national and local membership, please email the receipt to Liz Kennedy to be added to the registration list for this event. Deadline to email receipts is Monday, April 15, 2019 at 5 p.m.

Click here to join PRSA and the local Dallas chapter:

Note: Cancellations are due by 5 p.m. on Monday, April 15, 2019. If you need to cancel, contact Liz Kennedy at No refunds will be made after this date. No-shows will be billed. 


$35.00 PRSA Dallas Member
$45.00 after 05:00 pm April 15

$55.00 Non-member Price
$65.00 after 05:00 pm April 15

$25.00 Student Price