Meeting/Event Information

PRSA Dallas Annual Pro Am Day 2019


October 11, 2019
11:30 AM - 1:00 PM
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The Clubs of Prestonwood - Creek Clubhouse
15909 Preston Road
Dallas, TX 75248

Mark your calendars for PRSA Dallas’ annual student-professional shadowing day!

Our October luncheon coincides with our annual Pro-Am Day. PRSA Dallas’ Pro-Am Day matches public relations students with real-world professionals for a day of job shadowing, providing practical exposure to communications careers, strategies and tactics in a true working environment. Students are paired with participating organizations throughout North Texas and will attend this midday luncheon, featuring a keynote address and program presented by Corie Pierce, vice president of external communications for Plano-based NTT DATA.

Join us for this exciting program, as professional events such as PRSA Dallas Pro-Am Day are a great way to network with an incoming class of high-value student recruits while increasing recognition of some of the top corporate communications agencies, companies and nonprofits in North Texas.

Don't miss the luncheon presentation by Corie Pierce, vice president of external communications for NTT DATA Services. Titled, "Extending the Impact of Communications Deeper into the Marketing Funnel," Pierce will discuss how communications has long sat at the top of the marketing funnel. While happily celebrating its ability to generate awareness during good times, it's often quick to get cut during bad times. Now we’re at an exciting time in our industry where we have the opportunity to extend the impact of communications deeper into the marketing funnel to become a true business driver.

While sharing stories of how communications has evolved throughout her career, Pierce will give real-world advice on ways to integrate PR at every stage of the marketing funnel. From earned to owned media, to analyst relations and social media, these assets can influence potential customers along every touchpoint in the funnel.


Corie Pierce is vice president of external communications for NTT DATA Services, a global IT and business services provider. She leads a team that, in the company’s last fiscal year, grew media coverage by 122%, improved social media engagement with a 37% increase in clicks, and increased industry analyst coverage with 71% of rankings showing improvement or first-time inclusion. Previously, as the media relations director for Dell Services, she created a PR practice from scratch that increased share of voice by 15%.

Corie spent much of her career at PR agencies in San Francisco and New York, where she drove communications programs for tech-focused clients. Her latest PR agency role was vice president for Horn Group (now Finn Partners), where she was a key member of the management team that grew revenue 40 percent during a recession.

Join PRSA Dallas on Friday, Oct. 11 to gain knowledge of these strategies and learn how communicators can become an irreplaceable business partner.

Students Only – Special Instructions:
There is no registration fee for students. If you are a student who would like to participate in our Pro-Am Day and shadow a PR professional on Friday, Oct. 11, please contact the Pro-Am Day Chair, Monifa Thomas, at [email protected]  by Friday, Oct. 4 and state your interest. She will provide you will a special code to enter and other instructions for signing up on the PRSA Dallas registration page for this event.

Mentors - Special Instructions:
If your company would like to host a student, please contact Jeff Cheatham at [email protected] by Friday, Oct. 4. You must first email Jeff in order to participate as a mentor organization for Pro Am students, and register online for the luncheon. Professionals will be required to register and pay for their student's lunch. Since you will not know the name of the student, please put "TBD" in the name field. You will be matched with a student after Oct. 4. If your student cancels, you will be refunded the student price of $25.

Pro-Am Day Luncheon

Date: Friday, Oct. 11, 2019

Time: 11:30 a.m. – 1:00 p.m.

The Clubs of Prestonwood Creek Clubhouse
15909 Preston Road
Dallas Texas 75248

PRSA Dallas members: $35
Non-members: $55
Students: $25
An additional fee of $10 will be applied after the deadline.

Note:  Cancellations are due by 5 p.m. on Monday, Oct. 7, 2019.  If you need to cancel, contact Liz Kennedy at [email protected].  No refunds will be made after this date.  No shows will be billed.

Substitutions must be made in writing to Liz Kennedy at [email protected] by noon on Tuesday, Oct. 8, 2019.

Thank you to our sponsor!



$35.00 PRSA Dallas Members
$45.00 after 5:00 pm October 8

$55.00 Non-members
$65.00 after 5:00 pm October 8

$25.00 Students