Meeting/Event Information

Beyond All Limits: 2020 Virtual Conference


September 24, 2020
1:00 PM - 6:00 PM
Add to Calendar


Live Webcast


Register Now

Beyond All Limits: 2020 PRSA Southwest District Conference

Proudly Hosted by PRSA Dallas
Thursday, September 17th (Morning) and Thursday, September 24th (Afternoon)

Join the Public Relations Society of America's Southwest District and host PRSA Dallas, for this two-day must-attend virtual conference produced for public relations, communications, and marketing professionals throughout the Southwest Region. You'll have a unique opportunity to network with professionals and thought leaders from across the industry. Experience the benefits of the diversity of thought provided by blending the best minds across integrated sectors. 


Registration deadline: September 24, at 10:00 AM

Thursday, September 17, 2020 (Morning) 
9:00 am - 1:00 pm

8:30 am 
Virtual Lobby Opens

8:45 am - 9:00 am CST 
Mindful Meditation (Optional)

9:00 am - 10:30 am CST 
Opening Keynote

A Conversation with Jason Feifer, Editor-In-Chief, Entrepreneur Magazine

10:45 am - 11:45 am 
Breakout Session I

Data in 2020 & Beyond: Why the Changing Media Landscape Means Analytics Matters More than Ever
Brittany McKone, Senior Director, Integrated Intelligence
W20 Group 
A Year Like No Other: How 2020 Has Changed Media Relations
Madison LaRoche, Vice President, Brand Solutions
BCW Global

12:00 pm - 1:00 pm 
Breakout Session II

Activating Your Employees as Brand Ambassadors Internally & Externally
Travis Bullard, Senior Director and Kimberly Gardiner, Senior Director
APCO Worldwide 

The Power of Storytelling in Video
Towanda Long, APR, Charlotte Pipe & Foundry with Matt Ferguson, OMCP, EVP & MP, Mower

Thursday, September 24, 2020 (Afternoon) 
1:00 pm - 6:00 pm CST

1:00 pm - 2:30 pm CST 
Opening Keynote

A Conversation with Jennifer Palmieri, former White House Director of Communications (2013-2015) and Director of Communications for the Hillary Clinton 2016 Presidential Campaign. Author of Dear Madam President and She Proclaims.

2:45 pm - 3:45 pm 
Breakout Session III

Pivot & Swerve: Taking the Congressional Black Caucus Foundation's Annual Legislative Event Virtual
Jennifer Cho, Founder
Pivot & Swerve

A Communicator's Guide to Strategic Employee Relations
Pamela Thompson, APR, Senior Communications Consultant
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas

4:00 pm - 5:00 pm 
Breakout Session IV

Managing Your CSR Program In A Pandemic
Sarah Huddle, APR, President & Founder
Albright Group

Content Marketing During COVID & Beyond: Leveraging Thought Leadership To Drive Business Virtually
Amanda Hill, APR
Three Box Strategic Communications

5:00 pm - 6:00 pm 
Happy Hour
Speaker TBD



Register Now


$125.00 PRSA Dallas Member

$125.00 PRSA Member (Outside Dallas)

$150.00 Non-Member of PRSA

$50.00 Students