Meeting/Event Information

A Masterclass on Persuasion Strategies for PR Pros: How to Lead Readers from Awareness to Action


September 16, 2020
1:00 PM - 2:30 PM
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Interactive Webcast via Zoom


Persuasion Strategies for PR Pros: How to Lead Readers from Awareness to Action

Available as an add-on to the southwest district conference or a stand-alone masterclass

Registration deadline: September 16 at 10:00am


Attention spans have been shrinking for a long time. And that was before PR professionals had to operate in the middle of a pandemic.

Fortunately, the key to winning in a competitive landscape hasn’t changed in thousands of years. The most successful communicators are memorable because they are persuasive.

They understand the timeless sources of influence and how to lead their audiences towards meaningful action.

This class will break down the tactics you need to power up your prose and strategically strengthen how you speak with others. Join us and learn how to quickly gain trust, credibility, and respect in a world that needs your unique, creative voice.

You’ll learn:

  • The 9 types of people you interact with
  • Persuasion strategies for every interaction
  • The 4 depths of communication
  • The problem with communication best practices
  • The 4 keys to Interestingness
  • 5 rules of engagement for gaining influence
  • Tips to connect with anyone, anywhere, anytime

Clay Morgan is an Executive Consultant for Leath Group, LLC—a dynamic curriculum development and intellectual property greenhouse that grows leaders and shapes cultures. As a corporate consultant, he helps managers and executives strengthen their organizations through surgical small team workshops to global enterprise strategy implementation plans, and everything in between.

During a decade in higher ed, Clay taught the social sciences, including communication courses for the Organizational Leadership program at Robert Morris University.

As an author and speaker, Clay has presented extensively. He’s consulted for CBS Radio/Viacom and sat behind the microphone as a broadcaster in the Pittsburgh metro area.

As a blogger, vlogger, and podcaster, he continually experiments with creative ways to communicate his unique teaching style to online audiences hungry for entertaining answers delivered quickly. Clay’s second book, Gain Influence Through Communication: How To Connect With Others and Build Meaningful Relationships, was released in 2018. 


$35.00 Add-On to Southwest District Conference

$55.00 Stand-Alone (Not as An Add-On to Conference)

$35.00 PRSA Members - Add-on to Southwest District Conference

$55.00 PRSA Members - Stand Alone (Not as a Add-on for Southwest District Conference)

$15.00 Students