Meeting/Event Information

How Universal Parks Use's Digital and Social to Connect with Their Guests


February 25, 2021
12:00 PM - 1:00 PM
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Live Webcast


From a virtual Harry Potter to digital wrist bands that hold your place in line, today’s theme parks are no longer the analog experiences of decades past. And they’re not done yet. Universal Parks and Resorts Senior Director of Content and Engagement, Eric Gray, will discuss how parks are using data analytics to deliver personalized experiences down to the individual level, among other innovations in our PRSA Dallas conversation.

Eric Gray is Senior Director of Content and Engagement at Universal Orlando Resort. In this role his team is responsible for creating brand experiences that build the brand of UO and drive always-on consumer engagement.

He is passionate about telling compelling stories and using innovative digital experiences to drive active engagement and participation with an audience. He and his team have won multiple awards in social media, video content, influencers, and more.

In 2019 he started a new podcast project called, Content Cast where he interviews storytelling leaders from popular content brands.

He was once retweeted by @BarackObama himself (or Obama’s team of social media interns).

Out with 2020 and IN with a Big 2021 PRSA Promotion!
If you want to join PRSA Dallas, now's the time. During January and February, PRSA will waive new and returning members' initiation fee and chapter dues for a year! (A $165 value) Just join online at using the code CHAPWINTER2021 at checkout.

Deadline to register: Wednesday, February 24 at 10PM
You must register to receive link. Registration login is for Dallas chapter members, only.

Trouble registering? Contact Liz Kennedy at [email protected]


$10.00 PRSA Dallas Members

$10.00 PRSA Members (Outside of Dallas)

$25.00 Non-members

$10.00 Students