PRSA Dallas May 2019 Newsletter Print

President's Message

As strategic communications professionals, we’re used to operating behind the scenes. We’re the ones teeing up our executives and spokespersons to be their best when they take the spotlight. It’s important work that often goes unseen.

Similarly, here at PRSA Dallas, we have a terrific team of volunteers who work behind the scenes to keep our chapter going every month. They’re the ones volunteering their time outside of work to plan our monthly programs (shout out to programs chair Nelli Tokleh), welcome new members (a stellar Membership Committee led by Melissa Flynn, APR and Thomas Bennett), support university PRSSA chapters (Emily Suied and team), run our social media accounts (Serena Jenkins and Whitney Thomas) and even distribute this very newsletter (Amanda Tower). And those are just a few of many.

I’m grateful for the leadership of these and others who selflessly dedicate their time and energy to ensuring our chapter’s success. Right now, they’re working hard to plan a jam-packed season of summer and fall programing for you. Keep reading to find out how you can get involved.

And, as always, send me a line if you have ideas for the chapter. I’d love to hear from you.

Brooke Traister, APR

[email protected]

Back to top

Monthly Event

Save the date! Media panel is slated for June 19

By popular request, PRSA Dallas will host a breakfast panel event featuring a timely and lively discussion with media leaders in print, digital and television. Mark your calendar for Wednesday, June 19 from 8-9 a.m. at The Slate in Dallas. More information and registration will be posted soon at!

Back to top

Upcoming Events and Opportunities

Now accepting speaker proposals for UnSummit 2019

Are you passionate about PR? Do you have a unique integrated communications story to tell?  We're looking for speakers like you to share your expertise at UnSummit 2019, our third annual TED-talk style mini conference featuring high-energy, mind-stretching talks championing new ideas in public relations. The challenge? Each session must last 10 minutes maximum (aside from keynotes).

This year's program will take place Friday, Sept. 20, at the House of Blues Dallas. Topics can include but are not limited to:

Crisis communications

Selfcare for the PR professional

Sparking creativity and innovation

Internal communications

Cutting-edge technology and AI

We invite you to submit a proposal including topic, title, and takeaways to UnSummit co-chair Munira Syeda by June 1.

UnSummit 2019 is also looking for sponsors at all tiers. Showcase your brand or services and reach top PR and communications professionals in Dallas by contacting UnSummit co-chair Ryan Hines

Calling all NuPros!

Agency vs. Corporate: What's Right for You?

The great debate among beginning public relations practitioners — should I go agency or corporate? Hear from high- to mid-level PR pros from both the agency and corporate side in our upcoming NuPros chapter event on Thursday, May 30. You don't want to miss this discussion about careers on both ends of the spectrum! More information and registration will be posted soon at

Back to top

PRSA Dallas Chapter News

Welcome our Leadership Development Program class of 2019

The first session of the 2019 PRSA Dallas Leadership Program was hosted at the North Dallas Chamber of Commerce on Saturday, April 27. Carolyn Covey Morris, APR presented a session on developing successful programs, Donna Coletti, APR presented a session on outcomes-focused planning, and a panel of nonprofit leaders discussed effectively engaging volunteers and leading through influence.

The inaugural leadership class are: (Front row left to right) Kelly Morris, Katie Mudd, Christi Matthys, Alvie McNair, Dione Martin, Nelli Tokleh, and Zakiyah Johnson; (Back row left to right) James Shackelford (chapter president-elect), Amanda Tower, Jeff Cheatham, Emily Bruce, Kristin Cole, Thomas Bennett, Emily Suied, David Wolpert, Ryan Hines and Brooke Traister (chapter president).


PRSA Dallas in the News

Check out two PRSA Dallas members who were published in national industry publications in April:

Back to top

D&I Spotlight

May marks the start of Asian Pacific American Heritage Month

What is Asian Pacific American Heritage Month?

May is Asian-Pacific American Heritage Month (APAHM), celebrating the achievements and contributions of Asian Americans and Pacific Islanders in the U.S.

A Brief History of Asian Pacific American Month

In June 1977, Reps. Frank Horton of New York and Norman Y. Mineta of California introduced a House resolution to proclaim the first 10 days of May as Asian Pacific Heritage Week. The following month, Senators Daniel K. Inouye and Spark Matsunaga from Hawaii introduced a similar bill in the Senate. Both were passed and on Oct. 5, 1978, President Jimmy Carter signed a Joint Resolution designating the annual celebration.

In 1990, President George H. W. Bush signed a bill passed by Congress to extend the week-long celebration to a month-long celebration. In 1992, the official designation of May as Asian Pacific American Heritage Month was signed into law.

The month of May commemorates the immigration of the first Japanese to the U.S. on May 7, 1843 and marks the anniversary of the completion of the transcontinental railroad on May 10, 1869. The majority of the workers who laid the tracks were Chinese immigrants.

Help bring awareness to this month by sharing this with your fellow PRSA members, colleagues, and friends. Find more online.

Jennifer Cho

Executive Chair, PRSA Dallas Diversity & Inclusion Committee

Back to top

DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

Recent postings:

Account Supervisor

SPM Communications Dallas, TX

Manager of Volunteers & Communications

West Dallas Community School Dallas, TX

Public Relations Account Supervisor

HCK2 Partners Addison, TX

Strategic Communication Lecturer

Texas Christian University Fort Worth, TX

Creative Project Manager

Dallas Zoo Management, Inc. Dallas, TX

Back to top

About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

Connect with us:

Facebook: PRSA Dallas

LinkedIn: PRSA Dallas Chapter

Twitter: @prsadallas

Back to top