PRSA Dallas - August 2019 Newsletter Print

President's Message

It’s officially back-to-school season in North Texas. Did you know PRSA Dallas sponsors three student chapters? We are proud to support PRSSA groups at Southern Methodist University, the University of North Texas (my alma mater!) and the University of Texas at Arlington. Our University Relations Committee – led by Emily Suied, a former PRSSA chapter president herself – provides direct support to these student groups and their leaders.

PRSA and, specifically, PRSA Dallas are committed to the professional growth of students. On the local level, we award scholarships for students to attend their national PRSSA conference. We also host an annual Professional-Amateur (Pro-Am) Day that matches PR students and professionals for a day of on-the-job shadowing and networking. Mark your calendars for this year’s Pro-Am Day on Friday, Oct. 11.

Want to know more about how you and your company can help PR students in our community? Drop me an email and let’s talk. And if you see any students at our programs this fall, give them a warm PRSA Dallas welcome. Your support could make a difference in their future success.

Brooke Traister, APR

[email protected]

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Monthly Event

The Business of B2B Storytelling with Stephen Stokes of AT&T

Working for one of the world’s largest corporations, there is no shortage of great business stories to tell. But even the best stories can go unheard amid the crowd of other marketers shouting to grab buyer attention. With so many other businesses screaming to be heard, successful B2B communicators are building campaigns that are smart, not just loud.

Join PRSA Dallas on August 15 at El Fenix in downtown Dallas for a conversation with Stephen Stokes, assistant vice president of corporate communications with AT&T. He will discuss smart ways to tell an epic business story that places your customer at the heart of the narrative, authentically sharing why you do what you do, and connecting your values with theirs to create evangelists for your product, service and brand. Register online by Aug. 12.


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Upcoming Events and Opportunities

Early bird registration is open for 3rd annual PRSA Dallas UnSummit: PR Connected

PRSA Dallas is excited to bring back with a bang its annual UnSummit (a.k.a. not your typical conference) for the third year!

This half day of high-energy, mind-stretching, 7- to 10-minute talks will once again be the can’t-miss event for PR and marketing professionals across North Texas this fall. From human behavior to philosophical approaches, a wide variety of dynamic thought leaders will champion new ideas that will elevate our attendees' way of thinking.

Mark your calendar for Friday, Sept. 20, and join us at House of Blues Dallas.


Our morning keynote speakers will be Tina McCorkindale, Ph.D., APR, president and CEO of the Institute of Public Relations, and Linda Rutherford, senior vice president and chief communications officer at Southwest Airlines. Stay tuned for other high-profile speakers to be announced soon!

Registration is now open! Don’t miss your opportunity for early bird pricing through Aug. 16.

Interested in sponsor opportunities? Contact UnSummit co-chair Ryan Hines at [email protected].


Mark your calendar for PRSA Dallas’ annual student-professional shadowing day!

PRSA Dallas Pro-Am Day matches public relations students with real-world professionals for a day of job shadowing, providing practical exposure to communications careers, strategies and tactics in a true working environment. Students are paired with participating organizations throughout North Texas, and they join other participants for a Pro-Am Day luncheon, where students and professionals can dine and network together while listening to a dynamic keynote speaker.

Professional events such as PRSA Dallas Pro-Am Day are a great way to network with an incoming class of high-value student recruits and increase recognition of some of the top corporate communications agencies, companies and nonprofits in North Texas.

Registration details coming soon!

Date: Friday, Oct. 11

Time: 11:30 a.m. – 1 p.m.


The Clubs of Prestonwood Creek Clubhouse

15909 Preston Road

Dallas Texas 75248

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D&I Spotlight

Women Who Are Changing the Narrative in PR and Communications

Panel Discussion & Mixer Featuring Executives from Google, Mr. Cooper and the NFL

Join PRSA Dallas on Wednesday, Aug. 28, for a panel discussion with Netta Conyers-Haynes of Google, Kelly Ann Doherty of Mr. Cooper and Traci Otey Blunt of the National Football League, and moderated by Jennifer Cho, PRSA Dallas D&I Committee chair. These three communication executives will share more about their journey to the leadership positions they are in today and offer practical tips to promote inclusiveness, fairness and equality.


Don’t miss this exciting opportunity to learn from three prominent leaders about their journey to become executives at some of the most recognized companies and organizations.

Register online!

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PRSA Dallas Chapter News

Application deadline extended for 2020 PRSA Dallas Board of Directors

The Nominating Committee is accepting applications for the 2020 PRSA Dallas Board of Directors. Board members serve as the public face and voice of the organization, act on behalf of the entire Dallas-area public relations profession, assist chapter committees, and provide strategic guidance and valuable insight into industry trends.

The Nominating Committee is seeking candidates to fill five officer positions and six Director-at-Large positions, with terms beginning Jan. 1, 2020. Candidates must be a member of the chapter in good standing. The deadline for nominations has been extended to Thursday, Aug. 8, 2019, at midnight.

Interested? Begin your application here. 

(Note: You must create a free Submittable login to gain access to the application)

Please contact Brooke Traister, APR if you have any questions.

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APR Spotlight

APR study group resumes!

A monthly APR study group will resume in the fall, starting in September. If you’ve thought about earning your professional accreditation, now’s the time to prepare together! Facilitated by Rosanne Hart, APR, the group is open to anyone interested in the APR. Come for coffee and croissants, and bring your APR study guide.

Location: La Madeleine, 5000 Preston Rd., Preston & Park Blvd., Plano

When: Saturday, September 14, 9 a.m.-10:30 a.m.

RSVP by contacting Rosanne Hart, APR or James Shackelford, APR

APR happy hour and info session to be announced soon!

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Show Off Your Best PR Campaigns with The Pegasus Awards - Entry Deadline Aug. 30

The PRSA Dallas Pegasus Awards recognize the most outstanding public relations and strategic communication efforts in the Dallas area. Have pride in your work and don’t miss your opportunity to earn bragging rights and APR maintenance credits all while learning from the process and from the judges’ comments to better yourself and your work. Submissions are now being accepted for three categories: Programs, Projects and Special Awards. The entry deadline is August 30. For more information, visit the PRSA Dallas Pegasus Awards page online.

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NuPros Event

NuPros Save-The-Date: Toyota Experience Center

Join PRSA Dallas NuPros for a tour of Toyota’s HQ Experience Center on Thursday, Sept. 12! Learn more about Toyota’s one-of-a-kind culture and hear from current employees about working for this global leader in mobility. Reserve your spot online — tickets are $10 and refunded in full to those who attend.

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Connect with SMU PRSSA members on LinkedIn


The SMU chapter of PRSSA invites PRSA Dallas members to join their community on LinkedIn. Students and recent graduates are eager to forge stronger relationships with Dallas PR and communications professionals and members of PRSA Dallas. Join the group on LinkedIn.

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New Members

PRSA Dallas would like to give a special welcome to our newest group members from Oncor Energy!

Please help us welcome our new and reinstated members:

  • Hannah Cook, City of Coppell, TX
  • Grant Thomas Cruise, Oncor Energy
  • Kerri Alyce Wyland Dunn, Oncor Energy
  • Dion Harrison, Elevate
  • Keoni Holoman
  • Carly Hughes
  • Dawn Delisse Jantsch, CAE, APR, Choristers Guild
  • Paige Kerley
  • Briana Monsalve, Oncor Electric Delivery
  • Jennifer Myers, Oncor Energy
  • Zakaria K. Odeh
  • Juan Reyes, Oncor Energy
  • Luz A. Verduzco
  • Ashley Nicole Webb, Oncor Energy
  • Carolyn Collier Wimmer

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

Recent postings:

Account Executive

Jackson Public Relations Dallas, TX

Associate Director of Content Development

Buckner International Dallas, TX

Director Web Services

Tarleton State University Stephenville, TX

Marketing Manager

Phillips Home Improvements Plano, TX

PR Communications Coordinator

Brinker International Dallas, TX

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

Connect with us:

Facebook: PRSA Dallas

LinkedIn: PRSA Dallas Chapter

Twitter: @prsadallas

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