PRSA Dallas - September 2019 Newsletter Print

President's Message

In today’s political environment, you can’t escape the term “fake news.” Like it or not, it’s an issue that complicates our role as communicators. According to the newly released Disinformation in Society report, only 45% of Americans reported at least “some” trust in journalists, and even fewer—26%­—reported at least “some” trust in companies and PR professionals. As we seek to position ourselves and our brands as trustworthy sources of information, we have our work cut out for us.

When we join PRSA, we pledge to adhere to the Society’s Code of Ethics—which, in part, reads: “To conduct myself professionally, with truth, accuracy, fairness, and responsibility to the public.” It’s a duty I don’t take lightly. I know you feel the same.

Let’s talk more about this at UnSummit 2019. Kicking off the day of fast-paced, high-energy talks is the author of the Disinformation study—Tina McCorkindale, Ph.D., APR—presenting alongside Linda Rutherford, SVP and chief communications officer at Southwest Airlines. They’ll share more about their research and experience with the “fake news” issue. It’s a conversation you won’t want to miss.

I’d like to express a heartfelt thanks to our UnSummit Committee, led by Nikki Stephens, Munira Syeda and Ryan Hines, as well as chapter vice president Malizy Scruggs, APR, for their excellent planning of this year’s program. I can’t wait for you to see what they have in store. See you at the House of Blues!

Brooke Traister, APR

[email protected]


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Monthly Event

Time’s running out: Don’t miss UnSummit 2019, our biggest event of the year!


Reserve your seat now for the 3rd annual PRSA Dallas UnSummit: PR Connected at the House of Blues on Friday, Sept. 20. Get ready for a half-day of powerful speakers who will not only elevate the way you think – they will challenge the way you approach your work.

Headline speakers include Brandi Boatner, digital experience manager at IBM. The self-described “Beyoncé of PR” practices smart storytelling in the age of 15-second videos and data and analytics. She’ll help you harness the power of digital storytelling on a global stage—and reveal what we can expect next. Attendees will also hear from thought leaders at Southwest Airlines, Toyota, the Resource Center, the Texas Muslim Women's Foundation, Mattress Firm and more.

Less than one week remains to reserve your seat! Take advantage of the “Buy 3, Get 1 Free” offer and enjoy huge savings – members save $179 and non-members save $229. Click here to learn more and register today.

Interested in sponsorship opportunities? It’s not too late to align your company with UnSummit 2019! Let’s discuss ways to best integrate your brand in a meaningful, impactful way. Contact [email protected] for sponsor packages.

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Upcoming Events and Opportunities

Register now for the October 11 luncheon, coinciding with PRSA Dallas’ annual Pro-Am Day

Professionals needed as mentors for student shadowing!

The PRSA Dallas October luncheon coincides with our annual Pro-Am Day and we’re looking for communications organizations and individuals to serve as mentors for our participating North Texas students.

PRSA Dallas’ Pro-Am Day matches these public relations students with real-world professionals for a day of job shadowing, providing practical exposure to communications careers, strategies and tactics in a true working environment. Students will be paired with participating organizations throughout North Texas and together will attend our October luncheon, featuring a keynote address and program presented by Corie Pierce, director of corporate communications for Plano-based NTT DATA.

We invite you to participate in this exciting program, as professional events such as PRSA Dallas Pro-Am Day are a great way to network with an incoming class of high-value student recruits while increasing recognition of some of the top corporate communications agencies, companies and nonprofits in North Texas.

How to participate as a Pro-Am Day mentor organization—Deadline is Friday, Oct. 4

If you and/or your organization would like to participate in the PRSA Dallas 2019 Pro-Am Day as a mentor, please email Jeff Cheatham and express your interest, as well as the number of students you would like to mentor for the day. In addition to your registration for the luncheon at our normal rate, mentors are asked to cover the $25 luncheon fee for each student you or your organization mentors. 

Registration for the luncheon is now open! Follow this link.

Friday, Oct. 11, 11:30 a.m. – 1 p.m.

Location: The Clubs of Prestonwood Creek Clubhouse

15909 Preston Road, Dallas

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APR Spotlight

APR Saturday study group sessions slated this fall

A monthly APR study group is resuming this fall, starting in September. If you’ve thought about earning your professional accreditation, now’s the time to prepare together! Facilitated by Rosanne Hart, APR, the group is open to anyone interested in the APR. Come for coffee and croissants, and bring your APR study guide.

Location: La Madeleine

5000 Preston Rd. (Preston & Park Blvd.), Plano

When: Saturdays, Sept. 14, Oct. 19, Nov. 16

9 a.m.-10:30 a.m.

RSVP by contacting Rosanne Hart, APR or James Shackelford, APR


Join us for the first APR Happy Hour!

PRSA Dallas chapter APR members, APR candidates and those considering pursuing the APR accreditation are invited to mix and mingle over margaritas and nibbles at our first APR Happy Hour. Hear about the process from those who’ve received accreditation, learn the value of an APR, and find your study buddy.

Tuesday, Sept. 10, 6-8 p.m.

Tulum Restaurant

4216 Oak Lawn Ave.

RSVP to Roseanne Hart, APR

Don’t miss the Fall APR Panel Presentation Oct. 29

Have you considered pursuing your APR accreditation but haven’t committed to taking the plunge? Pursuing your APR is not as difficult as you may think, and being accredited has tremendous professional value. Hear from PR professionals who took the plunge and received their APR accreditation; learn their study tips and tricks; and hear about the value the APR has brought to their careers.

Wednesday, Oct. 29, 5-9 p.m.

Location: North Dallas Chamber of Commerce

10707 Preston Rd, Dallas, TX 75230

RSVP by contacting Rosanne Hart, APR or James Shackelford, APR

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Volunteers needed for awards judging

The Awards and Honors Committee is looking for volunteers to judge the Silver Spike Awards for our sister chapter, PRSA Sierra Nevada, Sept. 14-29. We need at least 40 volunteers willing to judge a minimum of three entries each. Judging is a great way to learn about other successful and creative PR campaigns, and help our sister chapter. If you’re available to judge three entries by Sept. 29, please contact Kristin Cole.

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New Members

PRSA Dallas would like to give a special welcome to our newest group members from Saatchi & Saatchi!

Please welcome our new and reinstated PRSA Dallas members:

  • Sophie Birdwell, YourCause (powered by Blackbaud)
  • Ariana Meagan Camp, The Modern Take
  • Amy Casas, MPA, BNSF Railway
  • Molly Coughlin, Saatchi & Saatchi
  • Margaret Cutrell, International Justice Mission, North America
  • Rachel Deems, Keurig Dr Pepper
  • Samone Franklin, QMobius
  • Alexandra Frysinger, LBJ Infrastructure Group and NTE Mobility Partners
  • Kimberly Harms, Saatchi & Saatchi
  • Lucy Hart, Project Mockingbird
  • Jana Hartline, Saatchi & Saatchi
  • Chris Howell, Sr., Chris Howell Communications, LLC
  • Robert Hoy, CBS 11 News
  • Jialing Huang, Texas A&M University-Texarkana
  • Tim Loecker, Weber Shandwick
  • Tim Lyons, Nokia
  • Barbara Greer Martin, Dickey’s Barbecue Restaurants, Inc.
  • Sara Madsen Miller, 1820 Productions
  • Nina Minney, Tyler Technologies
  • Corie Pierce, NTT Data
  • Shannon Vanessa Raymond, ThyssenKrupp Elevator
  • Denise Rodriguez, Ketchum
  • Francisco Javier Rodriguez, DFW International Airport
  • Katie Ryan, Blue Pen Partners
  • Chris Schroder, The 100 Companies
  • Janet St. James, Medical City Healthcare
  • Nichelle Sullivan, City of Dallas
  • Paige Danielle Ward, American Heart Association
  • Alyssa Womack, Alerian
  • Tina Young, Marketwave

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

Recent postings:

Communications & Marketing Manager

City of Southlake Southlake, TX

Director of Operations

Morgan Consulting Resources New Braunfels, TX

Digital Communications Manager

American College of Emergency Physicians Irving, TX

Marketing Coordinator

CORE Construction Frisco, TX

Marketing Content Writer

CloudRadial Dallas, TX

PR/Engagement Manager

Dallas Children’s Theater Dallas, TX

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Other News

Special Offer for PRSA Dallas Members

Looking for more professional development? PRSA Dallas members receive a 10% discount on the SMU Digital Marketing Certificate Program or any individual course. The Digital Marketing Certificate Program covers a wide range of digital marketing topics with specialized electives diving deep on subjects like digital branding and engagement, SEO, advanced social media, marketing analytics, video marketing strategy and more.

Contact Karoline Staton at [email protected] or 214-768-1086 and reference promo code PRSA10 to enroll at the discounted rate.

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 communications professionals in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

Connect with us:

Facebook: PRSA Dallas

LinkedIn: PRSA Dallas Chapter

Twitter: @prsadallas

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