PRSA Dallas - November 2019 Newsletter Print

President's Message

Wilma Rudolph, a world-record-holding Olympic sprinter in the 1960s, once said this about achieving excellence: “The potential for greatness lies in each of us.”

That quote resonates with me this month—as I sit here cheering on some of the world’s greatest runners in the New York City Marathon—because November is when PRSA Dallas honors greatness in the public relations profession.

This week, at our Pegasus Awards and Annual Meeting on Thursday, Nov. 7, we’ll toast this year’s top PR projects, programs, individuals and teams in the Dallas area. I can’t wait to celebrate their accomplishments and debut a fresh new format this year. We’ve traded in our traditional luncheon ceremony for a festive cocktail party—and you won’t want to miss this reimagined red-carpet event. Special thanks to our 2019 awards co-chairs, Jeannine Brew Braggs, APR and Kristin Cole, and the rest of the committee for their creative vision and work on this year’s program.

And speaking of greatness, don’t forget: As part of our Annual Meeting, chapter members will also elect our 2020 PRSA Dallas Officers and Board of Directors at the event. Read on for more details on the candidates below.


Brooke Traister, APR
[email protected]


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Monthly Event

Coffee & Conversations with the Dallas Cowboys Communications Team

When it comes to managing communications for "America's Team," hear it first from their leaders. On Nov. 13, PRSA Dallas will host a lively conversation over coffee and light bites with communications and PR representatives from the Dallas Cowboys who will discuss challenges, opportunities and more about the renowned football team. After the event, take a behind-the-scenes tour of the Cowboys HQ office at The Star. Limited seats are available for this event so register today!

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PRSA Dallas Chapter News

Reminder: 2020 Board Elections at our Annual Meeting on Nov. 7

It’s time to elect next year’s PRSA Dallas Officers and Board of Directors. The vote will take place at our Pegasus Awards and Annual Meeting on Thursday, Nov. 7. We hope you will make plans to attend.

The Nominating Committee announced its recommended slate of candidates to chapter members on Oct. 8 via email. Information on the candidates can be found at Chapter members are asked to review the candidate list, which has been approved by the Board of Directors, in preparation for the vote.

In accordance with our chapter bylaws, there will be a call for additional nominations from the floor before the chapter member vote. Additional nominations, if any, shall be accepted, provided the nominees have been contacted, have agreed to serve if elected, and meet any and all requirements to the post for which they are being nominated. If you have any questions, please email [email protected].


PRSA Dallas Graduates 15 Members from Inaugural Leadership Program

Fifteen public relations professionals who are current and future leaders of the Dallas Chapter of Public Relations Society of America recently completed the inaugural PRSA Dallas Leadership Program.

The 2019 PRSA Dallas Leadership Program graduates are:

  • Thomas Bennett, UT Southwestern Medical Center
  • Emily Bruce, Half Price Books
  • Jeff Cheatham, HCK2 Partners
  • Kristin Cole, A. Larry Ross Communications
  • Ryan Hines, Toyota
  • Zakiyah Johnson, Texas Instruments
  • Dione Martin, Marketwave
  • Christi Matthys, APR, Three Box Strategic Communications
  • Alvie McNair, ORIX Corporation USA
  • Kelly Morris, Dala Communications
  • Katie Mudd, RLG Consulting
  • Emily Suied, HCK2 Partners
  • Nelli Tokleh, MARC USA
  • Amanda Tower, A Tower Public Relations
  • David Wolpert, LDWW


Designed to develop leadership competency within members, the PRSA Dallas Leadership Program equips participants with foundational leadership frameworks, skills and strategies that they can apply to chapter service, other professional endeavors and in their personal lives. The program took place from April to October. During the educational program, participants developed leadership capabilities to apply to roles in their professional and personal lives, as well as in their involvement with PRSA. Through lectures, discussion groups, class projects and other leadership development activities, participants expanded their knowledge in business, communications, leadership and community-building.

If you’re interested in participating in a future class of the leadership program, contact PRSA Dallas for more information.

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APR Spotlight

Congratulations to Julia Monter, APR!

Julia Monter, an account executive at The Power Group, is our newest APR member. We congratulate Julia on her accomplishment and welcome her into the PRSA Dallas APR fold. In her position at The Power Group, a Dallas public relations and social media agency, she leads clients in the food and beverage, fitness, nonprofit, CRE and CPG industries. She enjoys connecting her clients' messages with their audiences and helping to address their most pertinent needs. Julia received her Bachelor of Science in Public Relations and a Global Business Foundations Certificate from The University of Texas at Austin.

"Earning my APR is a major industry accomplishment and has inspired me to take a different approach to my work and in my role as a PR professional," said Julia.


APR study groups continue!

Members interested in the APR process and those preparing for their upcoming APR exam are welcome to attend the monthly fall APR study group led by APR committee co-chairs James Shackelford, APR and Rosanne Hart, APR. Join us for coffee, croissants and discussion, and bring your study guide! RSVP to Rosanne or James.

Saturday, Nov. 16

Saturday, Dec. 7

9-10:30 a.m.

La Madeleine, 5100 Preston Rd. in Plano, at Park and Preston.

For more information about the APR process, please contact Rosanne or James or explore online.

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PRSSA student Rocio Hernandez attends national conference

In October, I had the pleasure of attending the PRSSA International Conference in San Diego and representing UT-Arlington’s PRSSA chapter. The opportunity to attend and to fly on a plane for the first time came thanks to the financial support and investment in my professional career that the PRSA Dallas chapter made. Attending the conference opened my eyes to the resources and opportunities that PRSSA offers. When returning to Texas and to the UT-Arlington campus, I felt confident in sharing the vast knowledge and excitement of my trip!

Thank you for this opportunity!

Rocio Hernandez

UTA PRSSA | Secretary

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New Members

Please help us welcome our new and reinstated members:

  • Haley Bookout, Compass
  • Sydney Chipman, Lumin Education
  • Jeffrey Clapper, U.S. Department of Veterans Affairs
  • Caroline Curran, Hill + Knowlton Strategies
  • Kenn Dixon, MA, APR, Texas Conference of Seventh-day Adventists Church
  • Aimee Freston, Buckner International
  • Emily Keller, Buckner International
  • Jill Peeples, Irving ISD
  • Michelle Sing, McKinsey & Company

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Community Service

PRSA Dallas partners with Wreaths Across America for a holiday season service project

PRSA Dallas has partnered with Wreaths Across America for our holiday service project and fundraiser!

On Dec. 14, Remembrance Wreaths will be laid at the DFW National Cemetery to honor our veterans.

Please help us remember these heroes by sponsoring remembrance wreaths, volunteering on Wreaths Day and inviting your family and friends to participate.

As an added bonus, for every $15 wreath sponsorship (that’s 2 wreaths laid), $5 will be donated back to our chapter to support programming needs in the new year. Our goal is to sponsor 50 wreaths by the Dec. 2 deadline! Click here for more information or to sponsor wreaths. Thank you for your support!

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

Recent postings:

Assistant Account Executive, Digital


Manager, Digital Content

George W. Bush Presidential Center Dallas, TX

Public Relations Manager

Gensler Dallas, TX

Marketing Coordinator

Denton County Transportation Authority Lewisville, TX

Employee Communications Specialist

HMS Irving, TX

PR & Social Media Strategist

MCC – ModOp Dallas, TX

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

Connect with us:

Facebook: PRSA Dallas

LinkedIn: PRSA Dallas Chapter

Twitter: @prsadallas

Instagram: @PRSADallas

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