PRSA Dallas - June 2019 Newsletter Print

President's Message

What do our members need from PRSA Dallas? That question has been on the minds of our Board of Directors after receiving the results of our 2019 member survey. This was our chapter’s first member survey in seven years, and approximately 18% of our membership participated. You told us:

  • Programs and events are everything! (75% said they’re extremely or very valuable)
  • Our members crave more networking, programs and mentoring opportunities
  • Digital, measurement, reputation management, thought leadership and internal communications are some of the topics you care most about
  • Workload is the biggest barrier to attending events


Thanks for sharing your feedback with us – we hear you! These insights are already shaping our approach to programming, communications and outreach for the rest of 2019 and in the long term. Stay tuned for new types of programming (including our first-ever PRSA Dallas brunch!), more relevant content and more opportunities to get involved.

We love hearing from you, so please – don’t wait for our next survey to share your feedback or ideas. Reach out anytime. I look forward to seeing or hearing from you soon.

Until then,

Brooke Traister, APR

[email protected]

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Monthly Event

June 19: Diving into a journalist’s inbox – a media panel

Join PRSA Dallas on Wednesday, June 19, for a conversation on how to navigate today’s ever-changing media landscape. Hear from journalists on best practices when it comes to pitching and building relationships with the media. The panel of editors and reporters will give us a glimpse into their inbox and will share valuable feedback on:

  • How journalists are selecting what news they’ll cover and why
  • How they spend their time developing stories and what they really need from PR pros
  • How PR pros can break through the clutter and get a response from reporters
  • New opportunities to pitch digital media

Panelists include:

Matt Goodman, online editorial director, D Magazine

Lorena Flores, digital editor, Al Dia Dallas

Chris Lawrence, anchor/reporter, WFAA ABC 8

The panel will be moderated by Shelly Slater, WFAA contributor, founder at Shelly Slater Strategies and co-founder at The Slate co-working and production studio. Here’s your chance to meet with editors and reporters and learn how to maximize your media coverage! Bring your questions for the panelists or tweet them to us in advance @prsadallas. Breakfast will be provided. Space is limited, so register now!

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Upcoming Events and Opportunities

Join us for brunch on June 22 

More than Skin Deep: Owning Your Whole Self

Join PRSA Dallas and ColorComm for a special brunch program hosted by the Diversity & Inclusion Committee on Saturday, June 22, at Mudhen Meat and Greens. Enjoy farm-to-table brunch and hear from nationally renowned speaker Ryann Richardson, Miss Black America 2018-19 and co-founder and president of ExecThread. Ryann will unravel the many interpretations of beauty and the way they influence the recruitment of diverse professionals. The discussion will be moderated by Noelle Leveaux, executive director of Helping Hands for Single Moms Dallas. Thanks to our sponsor, Weber Shandwick Southwest!

Read more and register today!

Save the date for UnSummit 2019!

We are excited to bring you UnSummit 2019, our third annual TED Talk style mini conference featuring high-energy, impactful content championing new ideas in public relations. 

This year's program will take place Friday, Sept. 20, at the House of Blues Dallas from 8:30 a.m. to 2 p.m. Registration will open this summer. 

UnSummit 2019 is looking for sponsors at all tiers. Showcase your brand or services and reach top PR and communications professionals in Dallas. Contact UnSummit co-chair Ryan Hines for details.

We're also still accepting speaker proposals and invite you to submit a proposal including topic, title, and takeaways to UnSummit co-chair Munira Syeda by June 15.

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PRSA Dallas Chapter News

Congratulations to Cristina Noriega and Nikki Stephens, our winners of the $100 Visa gift card drawing after participating in our member survey! Nearly 20% of our membership took the survey, and we appreciate all of you who participated.

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New Members

Welcome our newest group members of PRSA Dallas, Mr. Cooper! We’re excited to have your team and look forward to your involvement with the chapter.

Please welcome our new PRSA Dallas members:

Samra Jones Bufkins, APR

Veleisa Burrell, Narrative Evolution

William Olen Cawley, APR, Research Communications/Texas A&M University

Kinsey L. Clemmer

Allison Claire Duncan, Neiman Marcus Group

Colleen Noel Edmundson, Mr. Cooper

Sandy Diaz Haley, Mr. Cooper

Cherie Schulman Gifford, Mr. Cooper

Sharlotte Johnson, Opulent Public Relations and Event Management

Jenna Kuik

Sharon L. Lakes, Conifer Health Solutions

Bethany Moore, Three Box Strategic Communications

Jennifer Pascal, Allyn Media

Alexandra Prater, Southern Gas Association

Christen Reyenga, Mr. Cooper

Caroline Anna Sheridan

Mara Silverio, T.D. Jakes Ministries

Karen Elaine Springs, American Heart Association

Amanda Summer Rule, 7-Eleven, Inc.

Jannie Tong, Ericsson

Kristin Welsh, Allyn Media

Claire Whitfield, Lockheed Martin

Maureen Wiegert, Allyn Media

Benjamin Kearny Williams, Keller ISD

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D&I Spotlight

June Welcomes Pride Season and Commemorates the 50th Anniversary of the Stonewall Riots

What is Pride Month?

Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) Pride Month is currently celebrated each year in June to honor the 1969 Stonewall riots in Manhattan and the uprising which followed. That moment – 50 years ago – marked the beginning of the fight for true LGBTQ equality.

A brief history of Pride Month

The Stonewall Riots were a tipping point for the Gay Liberation Movement in the United States. Initially, “Gay Pride Day” was celebrated the last Sunday in June, but the actual day was flexible. In major cities across the nation, that “day” soon grew to encompass a month-long series of events.

In 1994, a coalition of education-based organizations in the United States designated October as LGBT History Month. In 1995, a resolution passed by the General Assembly of the National Education Association included LGBT History Month within a list of commemorative months. National Coming Out Day (October 11), as well as the first “March on Washington” in 1979, are commemorated in the LGBTQ community during the month.

Today, the commemorative month recognizes the impact that lesbian, gay, bisexual, transgender and allies have had on LGBTQ history locally, nationally and internationally.

Pride Month events attract millions of participants around the world to pride parades, picnics, parties, workshops, symposia, concerts and memorials. For some Americans, Pride is the one occasion they have to be fully out and proud in their community, surrounded by like-minded individuals. For others, it is a chance to both remember those lost to HIV/AIDS and honor those who have fearlessly fought to further research, education, care and compassion around the virus.

Pride events recognize the progress that the LGBTQ community has made, but are a stark reminder of the remaining barriers still to overcome in the march toward full equality. Help bring awareness to this month by sharing this article with your fellow PRSA members, colleagues and friends. Find more online.

Love is Love,

Jennifer Cho

Executive Chair, PRSA Dallas Diversity & Inclusion Committee

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DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

Recent postings:

Asst. Director of Development, Events and Special Projects

Vogel Alcove Dallas, TX

Account Manager

Wordplay PR & Marketing Grapevine, TX

Digital Marketing and Social Media Coordinator

AMCP Dallas, TX

Digital Editor

Meeting Professionals International Dallas, TX

Director, Communications

Javelin Agency Irving, TX

Philanthropic Communications Specialist

Boy Scouts of America Irving, TX

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About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

Connect with us:

Follow PRSA Dallas on LinkedIn and Facebook for member spotlights throughout the month, and Twitter for helpful tips and live tweeting during events!

Facebook: PRSA Dallas

LinkedIn: PRSA Dallas Chapter

Twitter: @prsadallas

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