2023 Pegasus Awards Winners

Congratulations to our 2023 Pegasus Award winners and finalists for the most outstanding public relations and strategic communication efforts in the Dallas area from the past year.

PROGRAMS

Community Relations

Pegasus Winner - AllianceRx Walgreens Pharmacy (The AllianceCares Giving Program)

Award of Honor - Cooksey Communications (First-Ever Regional Flood Plan for Texas' Trinity River Basin)

Finalist - Meow Wolf Grapevine (Meow Wolf Grapevine: Community Relations)

Reputation / Brand

Pegasus Winner - Genuine Article for Credit One Bank (Proactive Reputation Management with Credit Card Thought Leaders)

Award of Honor - TrizCom PR on behalf of Autocar (Autocar 125th Anniversary)

Finalists

• CKP (Engaging HCM Audiences for McDonald's)
• Frito-Lay North America (Frito-Lay and Quaker Debut Greenhouse Learning Center to Fast-Track Sustainable Packaging Innovation)
• Hill+Knowlton Strategies, Dallas (Building Homes for Heroes)

Marketing / Communications 

Pegasus Winner - Three Box Strategic Communications on behalf of Republic National Distributing Company (Unifying the Mission of E-Commerce)

Award of Honor - Purina (Purina Gatto Bianco)

Finalist - Meow Wolf Grapevine (Meow Wolf Grapevine: Come Find Yourselfs Campaign)

Events & Observances

Pegasus Winner - TrizCom PR on behalf of Peppa Pig Theme Park (Peppa Pig Theme Park)

Award of Honor - Genuine Article for United Way of Tarrant County (GET UNITED Day)

Finalists

• AllianceRx Walgreens Pharmacy (Hispanic Heritage Month)
• Allyn Media on behalf of Universal Parks & Resorts (New Concept Theme Park Announcement)
• Celanese (Celanese Celebrates Historic Acquisition)
• Cooksey Communications (AllianceTexas Aviation Expo)
• Jackson Spalding on behalf of Dallas Citizens Council (Dallas Citizens Council 2022 Annual Meeting: Determined. Driven. Dallas.)
• Golin on behalf of Strava (Hot Girl Walk United)
• Tony Fay Public Relations (PGA of America - Welcome Home)

Most Effective Campaign Under $10K

Pegasus Winner - Buckner International (Crystal Charity Ball Campaign)

Internal Communications

Pegasus Winner - Celanese (Our Integration Journey to Creating One Celanese)

Crisis Communications

Pegasus Winner - Allyn Media on behalf of Dallas Zoo (Dallas Zoo)

Award of Honor - Allyn Media on behalf of McCurtain Gazette (Newspaper of Idabel, Oklahoma & McCurtain County)

PROJECTS

Publications (Print or Digital)

Pegasus Winner - Celanese (Our Sustainability Report: Accelerating Solutions Through Chemistry)

Award of Honor - Buckner International (2022 Buckner Advent Guide: Project)

Finalists

• Cooksey Communications (DFW Airport 2021 ESG Report)
• OpenTheBooks (Exposing the Return of Swamp Creatures)
• Tony Fay Public Relations (2023 Bowl Season Annual Report)

Media Relations 

Pegasus Winner - Three Box Strategic Communications on behalf of Bonton Farms (Introducing Bonton Farms' First President)

Award of Honor - Tony Fay Public Relations (2023 NCAA Women's Final Four)

Finalists

• Allyn Media on behalf of Trust for Public Land (A Big Opportunity for Conservation: Nonprofit Protects & Preserves Dallas’ Big Cedar Wilderness)
• Buckner International (Buckner International: Buckner Shoes for Orphan Souls Community Shoe Drives)
• Meow Wolf (Meow Wolf Grapevine Grand Opening)

Most Effective Influencer Promotion 

Pegasus Winner - Digital BizCom, a division of BizCom Associates (Light Up The Night With Outdoor Lighting Perspectives)

Award of Honor - Meow Wolf Grapevine (Meow Wolf Grapevine: Influencer Day)

Finalists

• Genuine Article for The Salvation Army USA (The Salvation Army’s Red Kettle Campaign With the Jonas Brothers)
• Golin on behalf of Purina Pro Plan (Monday Like A Pro)
• Golin on behalf of Adobe (Adobe Express Always On)
• Jackson Spalding on behalf of Mendocino Farms (A Seat at the Table: Igniting Mendo Magic in Texas)

Digital Communications 

Pegasus Winner - Buckner International (Buckner Shoes for Orphan Souls Website Redesign)

Social Media 

Pegasus Winner - A. Larry Ross Communications (SBC Stand and Supporting Women in Ministry)

Award of Honor - Genuine Article for The Salvation Army of North Texas (Sweet Success - The Salvation Army's Donut Day Extravaganza)

SPECIAL AWARDS

PRSA Dallas Best in Show Award 

Programs Winner - TrizCom PR on behalf of Peppa Pig Theme Park (Peppa Pig Theme Park)

Projects Winner - Three Box Strategic Communications on behalf of Bonton Farms (Introducing Bonton Farms' First President)

Norm Teich Award

Chris Howell, President & CEO, Chris Howell Communications LLC

President’s Award for Outstanding Service to the Chapter

Kelly Kirkendoll, Founder & CEO, Thrive PR

Small Corporate or In-house Team of the Year

Pegasus Winner: Celanese Global Corporate Communications Team
Honoree: City of Plano's Communications and Community Outreach Team

Small Agency of the Year

Winner: Tony Fay Public Relations
Honoree: Bernadette Davis Communications
Finalist: Cooksey Communications

Executive PR Pro of the Year

Kelly Kirkendoll, Founder & CEO, Thrive PR

Senior PR Pro of the Year

Betsy Dixon, Tony Fay Public Relations