Celebrating Excellence in Public Relations, Communications & Marketing Across North Texas
The Pegasus Awards are PRSA Dallas’s highest honor — a celebration of the strategy, creativity, and impact that define the best of public relations in Dallas–Fort Worth. It is among North Texas’s most respected showcases to spotlight the individuals, teams, agencies, and organizations whose work moves audiences, strengthens reputations, and drives meaningful change in our community.
A Legacy Rooted in Excellence
The Pegasus Awards honor outstanding achievement across the full spectrum of public relations — from media relations and brand reputation to crisis response, digital engagement, public service, and integrated campaigns. Over the years, the program has evolved alongside the industry, expanding categories, elevating judging standards, and recognizing emerging disciplines that shape how organizations communicate.
Pegasus winners represent the region’s most influential communicators:
- Agencies shaping national and global brands
- Corporate teams driving strategic transformation
- Nonprofits advancing missions that strengthen our community
- Educators and rising professionals building the future of the field
Each year, entries are judged by seasoned PRSA professionals from chapters across the country, ensuring a rigorous, unbiased review grounded in industry best practices.
Why Pegasus Matters to North Texas
Dallas–Fort Worth is home to one of the nation’s most dynamic communications markets — a hub for Fortune 500 companies, fast‑growing startups, nationally recognized nonprofits, and award‑winning agencies. The Pegasus Awards serve as a benchmark for excellence in this competitive landscape.
For the DFW public relations, communications and marketing community, Pegasus is more than an awards program — it’s a platform that:
- Elevates the region’s best work and showcases the strategic value of communications
- Strengthens professional standards through research‑driven, measurable, ethical practice
- Builds community among practitioners committed to advancing the profession
- Inspires emerging professionals to pursue accreditation, leadership, and continued growth
- Amplifies North Texas stories that shape public understanding, civic engagement, and brand reputation.
Pegasus winners often go on to earn regional and national recognition, like the PRSA Anvil Awards, contributing to DFW’s reputation as a powerhouse in public relations and marketing.
Annual Awards Cycle
- Programs (Community Relations, Reputation Management, Events, Crisis Communications, Public Affairs, Public Service, Marketing Communications, and more)
- Projects (Media Relations, Digital Communications, Influencer Promotion, Video, and more)
- Special Honors (PR Professional of the Year, Young Professional of the Year, Educator of the Year, Student of the Year, Agency of the Year, In‑House Team of the Year, and additional chapter‑level recognitions)
- Best in Show for the top program and project of the year
Submission Support & Resources
Preparing a Pegasus Awards entry is an opportunity to reflect on your work and showcase its impact. To make the process easier and more accessible, PRSA Dallas provides resources designed to help entrants craft strong, strategic submissions.
These include:
- Step‑by‑step entry guides
- Webinars & blogs with guidance from past winners and judges
- Best practices for structuring your entry
- Guidance on research, planning, implementation, and evaluation
- Opportunities to ask questions during the entry window
Our goal is to ensure every entrant feels supported — whether you’re submitting for the first time or returning and determined to level up your submissions.
Member Advantages
The Pegasus Awards are designed to be accessible to the entire North Texas public relations, communications and marketing community, with pricing that provides PRSA Dallas members with the lowest entry fees.
Members enjoy preferred rates on all categories, making it easier to submit multiple entries and showcase a full body of work. To encourage early participation, PRSA Dallas also offers an early‑bird rate, giving members and non‑members alike an opportunity to save when submitting ahead of the standard deadline. These pricing options help ensure that every practitioner — from agencies and corporate teams to nonprofits and solo professionals — can take part in celebrating excellence across North Texas.
Be Part of the Celebration
Whether you’re submitting your work, nominating a colleague, or attending the awards ceremony, the Pegasus Awards offer a chance to connect with peers, celebrate achievements, and elevate the profession we share.
Stay tuned for updates on entry deadlines, judging opportunities, sponsorship packages, and the next celebration.
For sponsorship inquiries, contact [email protected].
