Top 10 APR Tips

  1. Actively participate in class.

  2. Read the study guide and the Cutlip book “Effective Public Relations” 11th edition.

  3. Join the informal Study Cohort with classmates. Use the time discussing a case studies and quizzing each other leveraging the study questions at the end of each chapter of the book.

  4. Review the KSAs and highlight areas you feel you need to focus on for your individual study sessions.

  5. Focus on studying RPIE: research, planning, implementation, and evaluation.
    • Review Silver Anvil case studies and critique goals, strategies, objectives, etc.

  6. Focus on the ethics section helps with answering the scenario-based questions.
    • Review Ethics Case Studies: PRSA ethics case studies.
    • Ethics Webinar: Check out “Ethical Public Relations: Everyday Expectations”: Available On Demand free to PRSA and PRSSA members
    • Ethics Quiz: Test your PR ethics knowledge by taking the PRSA Ethics Quotient (EQ) Quiz.

  7. Study the history and theory questions even though they are smallest percentage of the test, they have the most objectively correct answers. You can ace this part easily.

  8. Set up study goals and rewards:
    • Commit to 1-hour of study before you watch a favorite show.
    • Reward yourself for getting through the study guide with spa day or whatever!
    • Allow yourself a glass of wine or another treat while you study.

  9. Sneak in studying:
    • Use flashcards: Quizlet app or Brainscape (electronic flashcards) and/or index cards – flip through them whenever you can (waiting on kids or colleagues, on treadmill, in line at store, etc.)
    • Use Post-Its: Post key terms, dates or concepts you are struggling with surfaces you look at every day – use a quick glance to help you remember (bathroom mirror, refrigerator, around computer screen, etc.)

  10. Get familiar with the online test and take it within 30 days of the end of the study sessions:
    Demo of Examination for Accreditation in Public Relations
    • Some sample questions for the computer-based Examination