PRSA Dallas - October 2019 Newsletter Print

President's Message

What did you want to be when you grew up? With our annual Professional-Amateur (Pro-Am) Day coming up this month, it’s a good time to reflect on your current career and what led you to where you are today.

Me? I had a lot of interests as a child. For a while, I wanted to be a doctor, and then it was architect, chemist, Broadway musician and news anchor. I had a hard time choosing—until I found a career that would allow me the flexibility to work in any of these fields: public relations. One of my favorite things about our chosen profession is the variety and opportunity to learn and work in all types of settings. You can work at virtually any type of company if you’re good at telling stories and advancing an organization’s business priorities through communications.

On Friday, Oct. 11, our chapter will welcome dozens of university students who are just beginning to chart their own careers in public relations. Sign up to host a student at your office for job shadowing in the morning, then join us for a networking lunch to hear from Corie Pierce, vice president of communications at NTT Data. As a communications leader who has led teams at Dell Services and Horn Group (now Finn Partners), Corie will share her path through “The Evolution of Communications” and what it takes to succeed in today’s data-driven world.

I hope you’ll join us for Pro-Am Day and share your experience with us on social media using #prsadallas. I look forward to seeing all of the great student-professional matchups!

Brooke Traister, APR

[email protected]

Back to top

Monthly Event

Register now for our Pro-Am Day luncheon on Oct. 11 and host a student at your office!

Don’t miss the luncheon keynote by Corie Pierce of NTT Data

Registration is now open for our October lunch event on Oct. 11, coinciding with PRSA Dallas’ annual Pro-Am Day event, the student-professional shadowing day!

We’re looking for communications organizations and individuals to serve as mentors for our participating North Texas students.

PRSA Dallas’ Pro-Am Day matches these public relations students with real-world professionals for a day of job shadowing, providing practical exposure to communications careers, strategies and tactics in a true working environment. Students will be paired with participating organizations throughout North Texas and together will attend our October luncheon, featuring a keynote address - “The Communications Evolution”  - presented by Corie Pierce, vice president of external communications for Plano-based NTT DATA Services, a global IT and business services provider. She previously created and led a PR practice as media director for Dell Services and worked at PR agencies in San Francisco and New York, where she drove communications programs for tech-focused clients.

We invite you to participate in this exciting program, as professional events such as PRSA Dallas Pro-Am Day are a great way to network with an incoming class of high-value student recruits while increasing recognition of some of the top corporate communications agencies, companies and nonprofits in North Texas.

How to participate as a Pro-Am Day mentor organization—Deadline is Friday, Oct. 4

If your company would like to host a student, please contact Jeff Cheatham by Friday, Oct. 4 or go online to register. Mentors will be required to register and pay for their student's lunch. Since you will not know the name of the student, please put "TBD" in the name field. You will be matched with a student and notified after Oct. 4. If your student cancels, you will be refunded the student price of $25.

Registration for the luncheon is now open! Reserve your seat now.

Friday, Oct. 11, 2019, 11:30 a.m. – 1 p.m.

The Clubs of Prestonwood Creek Clubhouse, 15909 Preston Road

Back to top

PRSA Dallas Chapter News

Nominate community-minded members for the Norm Teich Award

Do you know someone who exemplifies volunteerism and community service? Nominate them for the 2019 Norm Teich Award!

If you know a PRSA Dallas member who exemplifies “The Teich,” send a simple email summary with your nomination to Brooke Traister at [email protected], explaining why this person is deserving of this award. Don't forget to include the many community/humanitarian activities your nominee is involved in. Deadline for nominations is Thursday, Oct. 17.

About Norm Teich

Norman P. “Norm” Teich, a U.S. Marines veteran and graduate of Boston University's College of Communications, was a celebrated member and past president of the PRSA North Texas Chapter (now Dallas and Fort Worth chapters). He also served as national treasurer of PRSA and was a member of the Society’s Universal Accreditation Board and Communications Technology Task Force.

Norm was a director of the Press Club of Dallas and Texas Public Relations Association (TPRA), and founder and past president of the Dallas Chapter of the National Investor Relations Institute (NIRI). Teich served on the board of directors of the North Dallas Chamber of Commerce and was active in the Greater Dallas Planning Council, the Dallas Forty and the Friday Group.

For four years, he served on the advisory committee for Goals for Dallas, and he was on the public relations advisory committee of the Greater Dallas Chamber of Commerce. Teich was a member of the national Public Relations and Marketing Committee of the Boy Scouts of America and was a scout leader for many years.

PRSA Dallas established the Norm Teich Award in 1989, the year after Teich's death, as a way to remember the lives Teich touched and his commitment to the betterment of the city of Dallas. The award is given each year to a PRSA member who demonstrates Norm's drive and involvement in volunteerism and community service. Recent honorees include Zakiyah Johnson (2018), Christy Baily-Byers, APR (2017) and Leah Ekmark Williams, APR (2016).

Back to top

APR Spotlight

Congratulations to Tiffany Moss, APR, for becoming accredited!

One more APR has been added to our PRSA Dallas chapter fold! We congratulate Tiffany Moss on passing her APR exam in August to become our newest APR member. Tiffany is senior public affairs specialist at EnLink Midstream, an oil and gas company based in Dallas. With more than 10 years of public relations experience, Tiffany is passionate about helping corporations create meaningful relationships with stakeholders. Born and raised in Houston, Tiffany earned a Bachelor of Arts degree in corporate communications from the University of Houston. She will be honored in an APR pinning ceremony at the November meeting.

Saturday APR study sessions this fall

Thinking about taking the APR exam? Need a study buddy? Join us for coffee and croissants and bring your APR materials for a small group study session with your peers. RSVP to Rosanne Hart or James Shackelford, your interim APR co-chairs.

Oct. 5 (new date!), 9 a.m.-10:30 a.m., at La Madeleine, Private Room, 5000 Preston Rd., Plano @ Park & Preston

Nov. 16, 9 a.m.-10:30 a.m., La Madeleine, Plano

Dec. 7, 9 a.m.-10:30 a.m., La Madeleine, Plano (to be confirmed)

APR panel presentation

Join us Tuesday, Oct. 29, 5-9 p.m. at the North Dallas Chamber of Commerce, 10707 Preston Rd.

Candidates for APR accreditation must have applied for their APR and been accepted in order to present their case study for review by the Dallas PRSA Chapter APR panelists. Panel questionnaires are due to the APR co-chairs no later than Oct. 15.

RSVP to James or Rosanne by Oct. 15.

Want to join the APR ranks? More info at APR Accreditation.

Back to top

D&I Spotlight

October is National Diversity & Inclusion Month

This October we are proud to celebrate Diversity & Inclusion Month, which allows us to recognize the importance of continuing to create awareness of this essential topic, and to recommit ourselves to actively promoting change for the betterment of PRSA and the communications profession.

Find resources and best practices for building consciousness and increasing visibility of D&I standards in your own organization through PRSA National’s D&I resources website.

Learn more about implict bias by taking the Harvard Implicit Association Test, a confidential method of measuring the attitudes and beliefs that people may be unwilling or unable to report. The assessment helps takers discover if they have an implicit attitude they don’t know about.

Back to top


Save the Date: PRSA Dallas Pegasus Awards Cocktail Party

It’s time to party! Mark your calendars now to join the celebration honoring Dallas’ top PR professionals and strategic communications efforts during the PRSA Dallas Pegasus Awards Cocktail Party - November 7 at Howell & Dragon in the Dallas Design District. Doors open at 4:30 p.m. Registration is opening soon to purchase tickets at

Back to top

New Members

PRSA Dallas would like to give a special welcome to our newest group members from Frito-Lay!

Please help us welcome our new and reinstated members:

  • Dr. Glenda R. Balas, UNT Dallas
  • Courtney M. Cola, Frito-Lay
  • Betsy DeMik
  • Jillian L. Emens, Frito-Lay
  • Stacy Graves
  • Dr. Jialing Huang, Texas A&M University-Texarkana
  • Natalie Ilseng, Frito-Lay
  • Eric Janzen, Trinity Industries
  • Jaime Jordan, Federal Home Loan Bank of Dallas
  • Maret Montanari, Jackson Spalding
  • Angie Montelongo, Federal Reserve Bank Houston Branch
  • Jennifer Powell, Pierpont Communications
  • Valerie Reyes-Braun, DFW International Airport
  • Vincent Slaven, Idea Grove
  • Lindsey Smith, Frito-Lay
  • Andrew Kennedy Stauffer, Region 10 Education Service Center
  • Stacey Stringfellow
  • Michael J. Trevino
  • Kyara D. Williams, SMG Irving Convention Center

Back to top

Other News

EQ and Mindfulness for Beginners class discount for PRSA Dallas members

Want to learn accessible, data-driven ways to mitigate stress and promote mental strength and focus during the most frustrating career moments? UnSummit 2019 speakers Jennifer Pascal (Allyn Media) and Dorsey Standish (Mastermind) are extending a special discount to PRSA Dallas Members to increase their emotional intelligence (EQ) at their EQ and Mindfulness for Beginners class October 11-12. Use code PRSADALLAS at registration here for $20 off the listed price of $199. Register now - only 75 seats available!

Back to top

DFW Communicators Job Bank

Looking for a job? Need to fill a position?

Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.

Recent postings:

Assistant Director of Development Communications

The University of Texas at Arlington Arlington, TX

PR and Social Media Strategist

MCC – ModOp Dallas Dallas, TX

Director of Communications

Presbyterian Night Shelter Fort Worth, TX

Social Media Director

SPM Communications Dallas, TX

Marketing and Communication Manager

Junior Achievement of Dallas Richardson, TX

Marketing Coordinator

Denton County Transportation Authority Lewisville, TX

Special Projects Manager

Visit Dallas Dallas, TX

Back to top

About PRSA Dallas

The Dallas Chapter of PRSA serves more than 400 communications professionals in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.

Connect with us:

Facebook: PRSA Dallas

LinkedIn: PRSA Dallas Chapter

Twitter: @prsadallas

Back to top