Earn Your Accreditation in Public Relations

Be an industry leader: earn your aPR

The Accreditation in Public Relations (APR) is an internationally recognized credential that measures your understanding of timeless communications principles along with contemporary strategies and tactics. The process of earning your APR provides you with opportunities to assess your skills, identify strengths, and discover new areas for growth. As an APR, you will demonstrate your personal and professional commitment to excellence. 

Another benefit of pursuing the APR is the direct access to top public relations leaders who will guide you through the process of achieving the Accreditation. These APR holders will provide the tools you need to distinguish yourself as a luminary in the public relations field.


The next step for your PR career: Accreditation

The APR process propels your career forward by:

  • Exposing you to cutting-edge strategies and effective practices in the broad communications world

  • Identifying your strengths and areas for growth while keeping you on track with all industry requirements

  • Recognizing your personal and professional commitment—setting you apart from peers and opening the door to new opportunities

Profess what you know with the Accreditation in Public Relations (APR). The APR symbolizes distinction and demonstrates an experienced PR professional’s mastery of strategic communications and their personal and professional commitment to lifelong learning and ethical standards.


  • asserts professional competence

  • communicates professional expertise

  • demonstrates personal and professional dedication and values

  • reflects progressive PR industry practices and high standards

The APR is a test and testament of professional expertise, ethics, and dedication, and your facility within today’s dynamic PR and communications environment.

Promote your experience

Let the APR speak for you. Experienced, educated, ethical: that’s what the Accreditation in Public Relations says about you. You can distinguish yourself in the competitive PR and communications career market. Communicate your superior breadth of experience, depth of industry knowledge, and passion for PR with just three letters.

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APR Committee chair
Tamara Colbert, aPR