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April 2019 
President's Message
When’s the last time you heard a great presentation that really stuck with you? For me, it was our March breakfast with Casey Norton, VP of communications and marketing at D/FW International Airport. Casey spoke about the importance of early victories when you’re in a new role, have a new boss or gain a new client. Those early “wins,” he said, can score you big points with leadership and provide a shared sense of accomplishment to fuel success in the months ahead. What a great reminder.
I’m really proud of our PRSA Dallas volunteer leaders and the early victories they’ve already scored this year. A big one is the launch of our first member survey in eight years. Members, if you haven’t already, please look for the survey in your inboxes and take a few minutes to give us your feedback. As our chapter grows and evolves, your insights are critical to ensure we’re meeting your wants and needs.
Have additional feedback or comments? My line is always open for that, too. I look forward to hearing from you.
To your early victories,
Brooke Traister, APR
Monthly Event
Crafting Success through Cross-Functional Collaboration with Michaels Stores
Today, more than ever, the internal boundaries between communications and marketing functions are dissolving. In an online world where news is broken and consumed outside of traditional media sources, communications professionals win when they work collaboratively with their marketing, digital and creative services colleagues to produce memorable multi-channel content. At the end of the day, no matter the medium, the message needs to be clear and consistent for best results.
Join PRSA Dallas and communications leaders from Michaels Stores on Thursday, April 18 for a lunch discussion on new and engaging methods of distributing news. Hear from Kiley Rawlins, vice president of investor relations and corporate communications, and Mallory Smith, public relations manager, on how these two departments collaborate on public relations, internal communications, influencer programs and more. They’ll share examples and best practices for finding synergies with internal departments to strengthen corporate storytelling.
Kiley Rawlins (left) & Mallory Smith (right) of Michaels Stores.
Upcoming Events and Opportunities
PR Boot Camp: Building Media and Influencer Relationships with Michael Smart
PRSA Dallas is pleased to bring nationally acclaimed media pitching coach Michael Smart to Dallas for a half-day professional development workshop on building media and influencer relationships. Known for helping PR pros improve their pitching success rate, Michael travels the country training PR professionals on how to boost their communications results. His workshop participants have subsequently placed their own stories in the Wall Street Journal, Washington Post, USA Today, People, CNN, NBC’s Today and the Associated Press.
This half-day boot camp on May 3 will focus on laying the foundation required for superior pitching success. Participants will discover Michael’s unique approach to building a strong network of journalists and other influencers who know, like and TRUST you.
He will give attendees a step-by-step process for connecting with contacts who might trust a specific source one day, only to doubt that source the next. And he’ll expand participants’ thinking to build their network of contacts well beyond the world of journalists – to focus on creative and innovative opportunities for reaching your audience that most PR pros miss.
Michael is known for his energy and clarity as a speaker, leaving audiences with specific, actionable tips they can apply immediately to get better PR results.
APR Spotlight
Spring into your APR
Support to help you earn your accreditation
Challenge yourself and show the world you’ve got what it takes … with a little help from some friends. Join the growing group of Dallas area PR pros who are working to achieve accreditation in 2019. The Dallas chapter has free prep classes starting soon. Contact Suzanne Grant for more info.
New Members
Please welcome our new and reinstated PRSA Dallas members:
- Ashley Brazell, Southern Gas Association
- Katherine Brock, Fluor Corporation
- Rayanne Michelle Duchane, Ingersoll Rand
- Gabriel Gonzalez
- William King, U.S. Army
- Chuck Leblo, The Local PR Firm
- Ericka J. Ledferd, Ledferd PR LLC
- John Dickson Lester, MPL Public Relations LLC
- Leigh Lyons, Frisco Economic Development Corporation
- Caitlin Robb, Andrews Distributing
- Elizabeth Rose
- Malizy Jeffery Scruggs, APR, The Starr Conspiracy
- Sarah Shkargi, TNS Media and Communications
- Colby Walton, Cooksey Communications
DFW Communicators Job Bank
Looking for a job? Need to fill a position?
Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.
Recent postings:
Mesquite Independent School District Mesquite, TX
TruePoint Communications Dallas, TX
Allied Integrated Marketing Irving, TX
Associate Communications Manager - National Headquarters
American Heart Association Dallas, TX
Ronald McDonald House of Fort Worth Fort Worth, TX
About PRSA Dallas
The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.
Connect with us: www.prsadallas.org
Facebook: PRSA Dallas
LinkedIn: PRSA Dallas Chapter
Twitter: @prsadallas
