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October 2018 
President's Message
Autumn is my favorite season of the year. There is cooler weather, football, festivals, The State Fair, Autumn at the Arboretum, the start of the Arts season, PRSA’s International Conference and Austin City Limits just down Interstate 35, and the PRSA Dallas Chapter’s Pegasus Awards.
This year’s Pegasus Awards theme is “Celebrating Excellence & Encouraging the Future,” as we are combining the Pegasus Awards with ProAm Day for the first time, plus adding a student category to the Pegasus Awards. Student feedback told us that our standard April date was too late in the school year to help them find internships and jobs, so we moved the ProAm Day to early in the autumn semester. Please consider hosting and sponsoring a student for the morning to help them understand what a strategic communicator’s job looks like in the actual work place.
Our keynote at this luncheon will be Fred Cook, Golin Chairman and Director, University of Southern California Center for Public Relations. He will speak about USC’s annual Global Communications Report results.
A big thanks to all of our board members and committee members for their work in keeping our chapter viable, particularly our membership committee for their work on last month’s membership event and the Honors and Awards Committee for their work on the Pegasus Awards. I appreciate all your hard work for the PRSA Dallas Chapter. As always, send me your thoughts and ideas on how to strengthen the chapter.
Donna Coletti, APR
Monthly Event
PRSA Dallas Pro-Am Day & Pegasus Awards – Oct. 19
PRSA Dallas is combining its annual Pro-Am Day and Pegasus Awards ceremony this year in a special luncheon on Friday, Oct. 19 at the Brookhaven Country Club.
To be a mentor for Pro-Am Day, please contact the event organizer Nikki Stephens with your name, company name and number of students you are able to host from 9-11 a.m. on October 19.
This year’s luncheon keynote speaker is Fred Cook from Golin. He will speak about USC’s 2018 Global Communications Report’s results and discuss the ethical implications of communicating in an environment where definitions of trust, transparency and even truth are changing every day.
Following the keynote, the winners of the 2018 Pegasus Awards will be announced and receive their awards.
Register here for the luncheon.
Calendar of Events
Video Summit Planned for November Breakfast
We are excited to host another extended breakfast event on Friday, November 9. The PRSA Dallas 2018 Video Summit will feature a panel of leading video experts from around the country to help PR professionals develop compelling and strategic content that amplifies the reach and engagement of their target audiences across a wide array of media platforms. The panel topics include discussions around best practices including:
*Storytelling & creative development
*Amplifying audience reach & engagement
*Distribution platforms
*Produced & live streaming content
*Increasing ROI through audience notification, metrics and analytics
*Trends for 2019
With hundreds of digital video services competing for audience views and attention, public relations professionals must retain a leadership role in creating and distributing relevant and engaging video content on an ongoing basis. Stay tuned for more details on panelists and registration soon!
PRSA Dallas Chapter News
Calling all Volunteers!
We’re looking for PRSA Dallas members who want to elevate their involvement in the chapter and join a dynamic community of communications professionals. If you’d like to volunteer for a PRSA Dallas committee in 2019, please contact President-elect Brooke Traister, APR.
Other News
Join the Greater Fort Worth PRSA half-day workshop on Wednesday, Oct. 10, at Colonial Country Club!
Improve your pitching success rate and enhance your PR writing with Michael Smart’s PR tips. Learn specific, actionable strategies you can apply immediately to re-charge your media outreach and hone your PR skills at PRSA’s half-day workshop on Wednesday, Oct. 10. The luncheon following the workshop will focus on reaching influencers and journalists in the new media relations landscape.
An independent communications trainer, Smart is regularly among the highest-rated speakers at the industry’s largest conferences. A former newspaper journalist, he has won national and regional awards for news release and feature writing.
Schedule:
7:15 a.m. – Master Breakfast
8 a.m. – Seminar Registration/Networking
8:30 – 11:30 a.m. – SMARTer PR Workshop
11:30 a.m. – noon – Luncheon Registration/Networking
Noon – 1 p.m. – Luncheon Program
Location: Colonial Country Club
Register here.
DFW Communicators Job Bank
Looking for a job? Need to fill a position?
Check out the DFW Communicators Job Bank, a collaborative project providing a single source of news, jobs, events and freelance listings for all sponsoring organizations.
Recent postings:
Project Mockingbird Dallas, TX
Airbus Helicopters Grand Prairie, TX
Associate or Full Professor and Department Chair, Communication Studies
Texas Tech University College of Media & Communication Lubbock, TX
PR Jobs Dallas, TX
DFW International Airport DFW Airport, TX
About PRSA Dallas
The Dallas Chapter of PRSA serves more than 400 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs.
Connect with us: www.prsadallas.org
Facebook: PRSA Dallas
LinkedIn: PRSA Dallas Chapter
Twitter: @prsadallas
